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Word Of Mouth Marketing Research: WOM Means Big Business

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

Published in: Business, News & Politics
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Word Of Mouth Marketing Research: WOM Means Big Business

  1. 1. WOM Means Big Business 9/10/2008 <ul><li>68% of survey respondents indicated more than half of their business comes from WOM or referrals 1 </li></ul><ul><li>Spending on WOM marketing communications grew 49.8% from 2002-2007 2 </li></ul><ul><li>Spending on WOM programs projected to reach $3.7 billion by 2011 3 </li></ul>1. BNI LiveVote poll , 2008; 2. VSS Communications Industry Forecast , 8/5/2008; 3. PQ Media WOM study , BizReport, 11/16/2007

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