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Word of Mouth Marketing Research: Companies to Start Spending More on WOM

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be a Word of Mouth Marketing Supergenius! http://blog.gaspedal.com

Published in: Business, News & Politics
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Word of Mouth Marketing Research: Companies to Start Spending More on WOM

  1. 1. Companies to Start Spending More on WOM 10/27/2008 <ul><li>Advertising and Marketing Investment Forecast 2008-2010 , Jack Myers Media Business Report </li></ul><ul><li>The Business Impact of Social Computing on Marketing and ‘Generation Virtual’ , Gartner </li></ul><ul><li>Epsilon CMO Survey , Epsilon </li></ul><ul><li>Advertising budgets for online video, social networks, and widgets will increase by 70% in 2009 1 </li></ul><ul><li>60% of Fortune 500 companies will get involved in online communities by 2010 2 </li></ul><ul><li>63% of CMOs see spending more on interactive/digital marketing in tough economy 3 </li></ul>

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