Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Waste Management: Social media: Social business to business at WM Phoenix Open, presented by April Sonsona

1,193 views

Published on

In her SocialMedia.org Member Meeting case study presentation, Waste Management’s Senior Social Media Manager, April Sonsona, talks about using an event to highlight BtoB services over social media.

April goes into detail about how they raised awareness by integrating social media at the Phoenix Open through hashtags, influencers, and contests.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Waste Management: Social media: Social business to business at WM Phoenix Open, presented by April Sonsona

  1. 1. SOCIALMEDIA.ORG CASE STUDIES Member Meeting 32 Chicago, 6-15-2014 Learn more about Member Meetings socialmedia.org/meetings SOC IALMEDIA. ORG MEM B ER MEETIN G 32 CHICA GO Waste Management April Sonsona Social media: Social business to business at WM Phoenix Open
  2. 2. Social Media April Sonsona Senior Manager, Social Media Social Business to Business at WM Phoenix Open July 15, 2014
  3. 3. April Sonsona @aprils_pen Waste Management Lead Social Media for company, built social media CRM Contractor for Centers for Disease Control Social Media Strategist - campaigns, content development, reporting & analytics The Home Depot Social Media Specialist, 6 years Part of original in-house team in charge of social media campaigns, monitoring, reporting & analytics Senior Manager, Social Media
  4. 4. Process & Planning Pre-Tournament Activities – Sponsorship Awareness Influencers Charities During Tournament – Services Awareness Contests Sustainability Forum Stages
  5. 5. Influencers - ProAm
  6. 6. Influencer & Player Notification
  7. 7. Charities
  8. 8. Influencers & Charity
  9. 9. Process & Planning During Tournament – Services Awareness Contests Sustainability Forum Stages
  10. 10. Contests Highlight Services on Course
  11. 11. PHOTO CONTESTS WINNERS ROUND 1 ROUND 2 ROUND 3 ROUND 4 green on 16th @tpcscottsdale #greenestshow #WantToWinSuiteTickets @wmphoenixopen @wastemanagement Waste Management!! #golf #pga #stripeshow #greenestshow Man these guys do it all out here! #greenestshow @ WasteManagement @WMPhoenixOpen My first time at the @wmphoenixopen #greenestshow #axwx #perfectday WINNINGPHOTOWINNER(S)
  12. 12. @Waste Management #greenestshow you guys have convinced my husband off 16 and to volunteer! Again, a huge thank you to all my friends @wastemanagement for having me at their corporate box! #greenestshow #thinkgreen
  13. 13. New Sustainable Initiatives
  14. 14. Sustainability Forum Conference & Thought Leadership
  15. 15. Impressions – 362,000+
  16. 16. 5 days 15,000+ #GreenestShow used 75,000+ Engagements 22 Million Impressions
  17. 17. Summary Social Business to Business • Tracking & Measurement • Influencers Match Target Audience • Engagement • Contests • Sustainability Forum • Break up event in stages
  18. 18. 563,000 Total Attendance
  19. 19. Contact April Sonsona Senior Manager, Social Media Waste Management @aprils_pen @wastemanagement
  20. 20. Learn more about past and upcoming Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 32 Chicago, 6-15-2014 Learn more about Member Meetings socialmedia.org/meetings SOC IALMEDIA. ORG MEM B ER MEETIN G 32 CHICA GO

×