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Video Case Studies
Melissa Mackey
Elevating Novartis’ social media
reputation: A case study in mHealth
Thi...
Melissa Mackey
Associate Director, Social Media Strategies
April 2, 2014
Elevating Novartis’ Social Media Reputation
A Cas...
DISCLAIMER
2
The opinions expressed in this presentation
and on the following slides are solely those
of the presenter and...
Current State
3
Our Collective World
4
Obstacles in social media – and a conservative mindset – is
not limited solely to the pharma indust...
The Challenge
5
Identify new opportunities to elevate the
social media reputation of Novartis….
Case Study: Novartis Mobile Health Challenge
6
 Leveraged an innovative offline event to generate social
media buzz
Pre-Event Activity
7
The Event
8
Post Event
9
The Impact
10
Overall Twitter
Internal and External Promotion
11
Video can be found at www.YouTube.com/Novartis
Key Takeaways
12
 Maximize social potential of offline events to impact overall
brand reputation
 Communicate success in...
13
Novartis @Novartis 5s
Thank you @SocialMediaOrg and #BlogWell!
Questions?
Expand
Contact Info:
Melissa Mackey
Associate...
Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2...
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BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey

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In her BlogWell New York presentation, Novartis' Associate Director of Social Media Strategies, Melissa Mackey, shares how they are innovating and incubating in a conservative corporate environment.

She goes into detail about how they leveraged an offline event to generate social media buzz while still complying to their strict pharma regulations.

Published in: Social Media, Business
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BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey

  1. 1. SocialMedia.org Video Case Studies Melissa Mackey Elevating Novartis’ social media reputation: A case study in mHealth This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
  2. 2. Melissa Mackey Associate Director, Social Media Strategies April 2, 2014 Elevating Novartis’ Social Media Reputation A Case Study in mHealth
  3. 3. DISCLAIMER 2 The opinions expressed in this presentation and on the following slides are solely those of the presenter and not necessarily those of Novartis Pharmaceuticals Corporation (“NPC”). NPC does not guarantee the accuracy or reliability of the information provided herein.
  4. 4. Current State 3
  5. 5. Our Collective World 4 Obstacles in social media – and a conservative mindset – is not limited solely to the pharma industry…
  6. 6. The Challenge 5 Identify new opportunities to elevate the social media reputation of Novartis….
  7. 7. Case Study: Novartis Mobile Health Challenge 6  Leveraged an innovative offline event to generate social media buzz
  8. 8. Pre-Event Activity 7
  9. 9. The Event 8
  10. 10. Post Event 9
  11. 11. The Impact 10 Overall Twitter
  12. 12. Internal and External Promotion 11 Video can be found at www.YouTube.com/Novartis
  13. 13. Key Takeaways 12  Maximize social potential of offline events to impact overall brand reputation  Communicate success in a visual manner both internally and externally  Be a good partner  Prepare for anything…it’s social
  14. 14. 13 Novartis @Novartis 5s Thank you @SocialMediaOrg and #BlogWell! Questions? Expand Contact Info: Melissa Mackey Associate Director of Social Media Strategies @MACK_ATTACK
  15. 15. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell

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