1.
SocialMedia.org
Video Case Studies
Devon Eyer
Let the data lead you: Building an
insights-driven social strategy
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell

2.
1
Let the Data Lead You:
Building an insights-driven social strategy
Devon Eyer (@DevonEyer)
Director, Corporate Social Media
April 2, 2014

3.
2
• We planted our flags
• We loved all …we
served all
• We aimed for
amplification
In the beginning …

4.
3
Boarding the Clue Train
• We started to
segment
• We learned to listen
• We focused on the
fans

5.
4
The Dawn of Data
• We defined clear objectives and
roles for social media channels
• We focused on specific targets
and learned a lot about them
• We figured out which metrics
mattered
• We set measures for success

6.
5
• Fewer channels
• Higher engagement
• More focused fan base
• Richer relationships

7.
6
Try this at home
• What are you trying to
achieve?
• Who is your target?
• How is your target using
social media?
• What do they want from you?
• Can you deliver?
(bonus question)
• Do you have the resources to
be effective?

8.
7
Questions?
Devon Eyer
Director, Corporate Social Media
Johnson & Johnson
@DevonEyer
About.me/DevonEyer
www.jnj.com
@JNJNews
@JNJCares
Facebook.com/jnj
www.blogjnj.com

9.
8

10.
Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell