BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Devon Eyer

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In her BlogWell New York presentation, Johnson & Johnson's Director of Corporate Social Media, Devon Eyer, shares how they are building an insights-driven social strategy.

She explains how they defined clear objectives, roles, and content for each social media channel to reach the highest engagement with fans on those platforms.

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BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Devon Eyer

  1. 1. SocialMedia.org Video Case Studies Devon Eyer Let the data lead you: Building an insights-driven social strategy This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
  2. 2. 1 Let the Data Lead You: Building an insights-driven social strategy Devon Eyer (@DevonEyer) Director, Corporate Social Media April 2, 2014
  3. 3. 2 • We planted our flags • We loved all …we served all • We aimed for amplification In the beginning …
  4. 4. 3 Boarding the Clue Train • We started to segment • We learned to listen • We focused on the fans
  5. 5. 4 The Dawn of Data • We defined clear objectives and roles for social media channels • We focused on specific targets and learned a lot about them • We figured out which metrics mattered • We set measures for success
  6. 6. 5 • Fewer channels • Higher engagement • More focused fan base • Richer relationships
  7. 7. 6 Try this at home • What are you trying to achieve? • Who is your target? • How is your target using social media? • What do they want from you? • Can you deliver? (bonus question) • Do you have the resources to be effective?
  8. 8. 7 Questions? Devon Eyer Director, Corporate Social Media Johnson & Johnson @DevonEyer About.me/DevonEyer www.jnj.com @JNJNews @JNJCares Facebook.com/jnj www.blogjnj.com
  9. 9. 8
  10. 10. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell

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