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Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart
Moment to monument, presented by Lulu Gephart

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Moment to monument, presented by Lulu Gephart

Dec. 1, 2014••
Download to read offline
Social Media

In her Brands-Only Summit presentation, REI’s Lulu Gephart shares their lessons learned from managing user-generated content on social media. She talks specifically about their #REI1440Project from two years ago and how it's still providing content for them today.

SocialMedia.org
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Moment to monument, presented by Lulu Gephart

  1. Moment to monument LULU GEPHART REI OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
  2. MOMENT TO MONUMENT SOCIALMEDIA.ORG SUMMIT 2014 LULU GEPHART
  3. At 02:54 AM Neil P. was Exploring in Paint Mines Interpretive Park AGENDA  Nice to meet you  Where we’ve been  UGC: Reasons to believe  Going farther  Your Questions 2
  4. ABOUT REI [WE’RE A CO-OP!] REI Project Manager
  5. THE REI SOCIAL/EARNED TEAM @kelly_ann_walsh @jruckle @lux2 @paolojr @courtneycoe @schoenner @lancetrueb
  6. WHERE WE’VE BEEN CONFIDENTIAL | FOR INTERNAL USE ONLY 5
  7. #REI1440PROJECT WWW.REI1440PROJECT.COM
  8. UGC: REASONS TO BELIEVE 7
  9. AUTHENTIC BRAND EXPRESSION
  10. CREATING ADVOCATES
  11. SCALING CONTENT CONFIDENTIAL | FOR INTERNAL USE ONLY 10
  12. MOMENT TO MONUMENT CONFIDENTIAL | FOR INTERNAL USE ONLY 11
  13. NEXT…
  14. CONSOLIDATE PROGRAM At 3:33 PM Sam M. was Paddling in Mustang Island State Park
  15. EXTEND INTEGRATION CONFIDENTIAL | FOR INTERNAL USE ONLY 14
  16. THE END @lux2
  17. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
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