Introduction to BlogWell DC, presented by Andy Sernovitz


Published on's CEO, Andy Sernovitz introduces BlogWell DC at USA TODAY's headquarters. BlogWell featured case studies from UnitedHealth Group, the U.S. Navy, the National Association of REALTORS, Delta Air Lines, ConAgra Foods, the IRS, Discovery Communications, and USA TODAY.

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Introduction to BlogWell DC, presented by Andy Sernovitz

  1. 1.
  2. 2. Presents<br />How Big Brands Use Social Media<br />8 Great Case Studies on the Best Social Media Programs at Large Corporations<br />May 4, 2011 ∙ Washington, D.C.<br />Tweet this: #blogwell<br />
  3. 3. Welcome<br />Blogging and tweeting is encouraged!<br />#blogwell<br />All sessions are being filmed and will be shared on our blog for free<br />
  4. 4. Our Amazing Sponsors<br />
  5. 5. Our Brilliant Partners<br />
  6. 6. Thanks to our lead sponsor<br /><br />As the global leader in online content and community moderation services, ICUC manages, moderates and monitors millions of social media conversations, comments, photographs and video inside some of the largest online communities in the world.<br />We are your brands' eyes and ears. So sit back, relax and take a load off… We’ve got you covered.<br />
  7. 7. Thanks to our host<br />
  8. 8. Join these fantastic members!<br />
  9. 9. The community for social media leaders at the worlds greatest brands<br />Fast Answers and Real-time Collaboration <br />Big Business, Brands-only Community<br />People Just Like You<br />
  10. 10. Thanks to our speakers<br />
  11. 11. 4 Case Studies<br />Break<br />Ethics Briefing<br />4 More Case Studies<br />Logistics:Do the Hustle!<br />
  12. 12. Why We're Here<br />
  13. 13. Have fun!<br />