BlogWell New York Social Media Case Study: McGraw-Hill Companies, presented by Patrick Durango

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In his BlogWell New York presentation, McGraw-Hill Companies' Senior Director of Global New Media, Patrick Durando, shares how they use social media to connect 26,000 employees.

Patrick goes into detail about their internal social network, McGraw-Hill Buzz, and how they use it to keep employees worldwide engaged with the company.

Watch the video of this presentation here: https://vimeo.com/51618066

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BlogWell New York Social Media Case Study: McGraw-Hill Companies, presented by Patrick Durango

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Patrick Durando New YorkSeptember 12, 2012 McGraw-Hill Buzz: Social Intranet socialmedia.org/blogwell
  2. 2. McGraw-Hill BuzzSocial IntranetPatrick DurandoMcGraw-Hill SEP 2012
  3. 3. Business Drivers
  4. 4. Key Uses and Benefits
  5. 5. Employee from S&P (UK)asking a question answered by colleagues in J.D.Power (CA) and CapitalIQ (Argentina)
  6. 6. Legal & Compliance • Never early enough • “It’s just like email!” • T&Cs = compilation of existing policy • Retention Plug-in • Out of Context Comments • Added reminders “Meet the New Head of Compliance” 14
  7. 7. Lessons Learned
  8. 8. Social Media: Changing EngagementModel New Interconnected Model Traditional Model Proprietary and Confidential 16
  9. 9. Social Media: Changing EngagementModel New Interconnected Model Traditional Model Proprietary and Confidential 17
  10. 10. Challenges
  11. 11. Key Considerations
  12. 12. It is not the strongest of thespecies that survives, nor themost intelligent that survives. Itis the one that is the mostadaptable to change.-Charles Darwin (1809-1882)
  13. 13. In the long history ofhumankind (and animal kind,too) those who learned tocollaborate and improvisemost effectively haveprevailed.-Charles Darwin (1809-1882)
  14. 14. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell New YorkSeptember 12, 2012 socialmedia.org/blogwell

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