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BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik

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In his BlogWell Chicago presentation, 3M‘s Social Media Lead, /Transform, Greg Gerik, talks about how they're leveraging their collaborative culture to drive social business.

Greg shares how 3M integrates the voice of the customer into everything they do and gives a sneak peek into their future offices that incorporate custom social dashboards.

Watch the video of the presentation here: https://vimeo.com/48076003

Published in: Business, Technology
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BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Greg Gerik Chicago July 18, 2012 Innovation Through Social Business socialmedia.org/blogwell
  2. 2. Greg Gerik, Social Media Leader3M Global eTransformationgtgerik@mmm.com@ggerik
  3. 3. Questions? @ggerik
  4. 4. @ggerik
  5. 5. @ggerik
  6. 6. @ggerik
  7. 7. @ggerik
  8. 8. SAMPLE (Not 3M)@ggerik
  9. 9. @ggerik
  10. 10. @ggerik
  11. 11. July Ask for reviews Aug 16 Identify issue Aug 24 Team formed Aug 27 Respond publicly Sept Material changed Sept@ggerik
  12. 12. After During Before@ggerik
  13. 13. E-mail / Loyalty Programs Ratings and Reviews Online Ad Units PR / Blogger / Talker Outreach Brand Website@ggerik
  14. 14. A 3M Racing content calendar is developed to engage Fans throughout 2012 with exclusive content and offers.Social & Mobile Brand Engagement for NASCAR
  15. 15. Empower and energize the 3M enterprise through ‘real-time’ data-points and connectivity.@ggerik
  16. 16. Advancing the future of 3M to remain on the forefront of Innovation.@ggerik
  17. 17. Fuel the ability for 3M to connect Take customer connections everywhere Faster@ggerik
  18. 18. Observe. Visualize. Collaborate.@ggerik
  19. 19. Ratings & Listening Reviews Vendor Aggregator Insights Conversations Source Source Vendor Source Vendor Source Observe.@ggerik
  20. 20. Visualize.@ggerik
  21. 21. Collaborate.@ggerik
  22. 22. @ggerik
  23. 23. @ggerik
  24. 24. Thank You. Questions? 3M™ Fingerprint- Fading TechnologyGreg Gerik, Social Media Leader3M Global eTransformationgtgerik@mmm.com@ggerik
  25. 25. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell

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