In his BlogWell Cincinnati case study presentation, "Dell's Next Step: Listening and Engaging 2.0," Dell's Chief Blogger, Lionel Menchaca, explains how they're moving into their next phase of social media monitoring and engagement.
Lionel covers how they're structuring their teams, how they're involving multiple departments, and how they're reaching out to their fans and customers.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org