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BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz


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In his BlogWell San Francisco presentation,'s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.

Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.

Published in: Business, Travel
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BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz

  1. 1.
  2. 2. Ethics Best <br />Practices<br />June 20, 2011<br />San Francisco<br />
  3. 3. IT’S ALL <br />ABOUT<br />TRUST<br />
  4. 4. The difference between <br />honesty and sleazery:<br />
  5. 5. THIS IS THE LAW<br />
  6. 6. Three Guides for Safe Social Media Outreach<br />Require disclosure and truthfulness in social media outreach.<br />Monitor the conversation and correct misstatements.<br />Create social media policies and training programs.<br />
  7. 7. Stay Safe<br />Never pay<br />Real disclosure<br />Don’t lie to your mom<br />
  8. 8. 10 Magic Words:<br />I work for ______, and this is my personal opinion.<br />
  9. 9. Who are you?<br />Were you paid?<br />Is it an honest opinion based on a real experience?<br />
  10. 10. Biggest Risk:<br />Training Failure<br />
  11. 11. Disclosure Best Practices Toolkit<br />Disclosure of Identity<br />Personal/Unofficial Blogging and Outreach<br />Blogger Relations<br />Compensation and Incentives<br />Agency and Contractor Disclosure<br />Creative Flexibility<br />Checklists for every situation<br />Customize for your team<br />
  12. 12. Be careful who you hire<br />
  13. 13. We have a chance to do something good<br />
  14. 14.
  15. 15. Raise Your Standards<br />
  16. 16. Save your brand<br />Save your reputation<br />Save your job<br />
  17. 17. SAVE<br />SOCIAL<br />MEDIA<br />
  18. 18. If you have to ask, the answer is no<br />It’s easier to be honest<br />Pass it on<br />