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BlogWell San Francisco Case Study: Autodesk, presented by Daniel Zucker & Marielle Covington

In their presentation, Autodesk's Social Media Manager, Daniel Zucker, and Product Marketing Specialist, Marielle Covington, share how they have found success engaging fans by broadcasting live presentations on Facebook.

Daniel and Marielle go into detail about best practices for executing their "Facecasts" and how they integrate these online chats into their annual conference.

Watch the video of this presentation here:

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BlogWell San Francisco Case Study: Autodesk, presented by Daniel Zucker & Marielle Covington

  1. 1. Video Case Studies This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from Daniel Zucker &BlogWell Marielle Covington San Francisco March 27, 2012 Bringing Facebook to Life
  2. 2. Autodesk Case StudyBuilding Brand Affinity Through FacecastsDan Zucker Marielle CovingtonSocial Media Manager Product MarketingWeb & Brand Engagement AutoCAD© 2012 Autodesk
  3. 3. Social Media @autodesk Central Touch Point Lead corporate strategy, trainings, policy, central accounts and infrastructure Core Team Inform corporate strategy, lead business unit strategy and tactical execution Social Web Council Sharing of best practices and industry updates (Role based and enthusiasts)© 2012 Autodesk
  4. 4. The Next Generation of Designers Where they are 18-24 years old pursuing design Emerging markets career© 2012 Autodesk
  5. 5. A Phenomenal Facebook Page© 2012 Autodesk
  6. 6. A Phenomenal Facebook Page© 2012 Autodesk
  7. 7. Facecasts FACEbook FACECAST webCAST© 2012 Autodesk
  8. 8. Product Launch via Facecast© 2012 Autodesk
  9. 9. Product Launch via Facecast© 2012 Autodesk
  10. 10. Product Launch via Facecast© 2012 Autodesk
  11. 11. Product Launch via Facecast 167,000 new fans 850 million post views 867 watched live 2,949 watched Day 1 67 blog & media hits© 2012 Autodesk
  12. 12. Broadcasting Live from AU© 2012 Autodesk
  13. 13. One Year of Facecasts Total number of Facecasts: 21 Total viewer minutes: 492,833 Total unique viewers: 22,916 Average viewing time: 21.5 min.© 2012 Autodesk
  14. 14. Equipment for a Facecast© 2012 Autodesk
  15. 15. Recommendations YOUR THE TITLE END HERE© 2012 Autodesk
  16. 16. Talent© 2012 Autodesk
  17. 17. Tips & Tricks Ditch the script Keep video times relatively short Encourage questions repeatedly No white backgrounds PRACTICE! Have fun© 2012 Autodesk
  18. 18. Beyond AutoCAD Autodesk Coming soon Sustainability • 3 Facecasts • Autodesk, Inc. • 180 Unique • Media & viewers Entertainment • Engaging chats© 2012 Autodesk
  19. 19. Stay in touch! Dan Zucker Social Media Manager Twitter: @djzucker Marielle Covington Product Marketing Specialist Twitter: @CUbuffaloinSF© 2012 Autodesk
  20. 20. Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award and Oscar are registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.© © 2012Autodesk Inc. All rights reserved. 2012 Autodesk,
  21. 21. This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from San Fracisco March 27, 2012