In her BlogWell San Diego case study presentation, "Building Community in a Digital World," USAA's VP of Member Communications, Rhonda Crawford, covered how social media monitoring and communication are central to assisting product management.
Rhonda shared their key objectives in utilizing social media, which include facilitating member word of mouth, engaging a network of advocates, deepening relationships, and driving innovation within these online communities.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org