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BlogWell San Diego Social Media Case Study: State Farm Insurance, presented by Kelly Thul

In his BlogWell San Diego case study presentation, "The Social Media Balancing Act," State Farm's Director of Communication Services, Kelly Thul, covered the risks and guidelines involved in the use of social media.

Kelly covered how it's crucial for employees to understand the separation between professional and social lives on social networking sites and explained how it's important to have a predetermined plan on how to respond to negative issues or comments in social media.


BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

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BlogWell San Diego Social Media Case Study: State Farm Insurance, presented by Kelly Thul

  1. 1.
  2. 2. Social Media - Balancing Act <br />February 2010<br />
  3. 3. Outline<br /><ul><li> Social @ State Farm
  4. 4. Balancing act: risk vs. reward
  5. 5. Balancing act: personal vs. professional use
  6. 6. Balancing act: internal vs. external
  7. 7. Questions</li></ul>3<br />
  8. 8. Social @ State Farm<br />State Farm does stuff with Social Media? <br />Really?<br />Really!<br />4<br />
  9. 9. External Blog<br />
  10. 10. March 2, 2010<br />6<br />Photo Sharing<br />
  11. 11. YouTube<br />
  12. 12. Twitter<br />8<br />
  13. 13. Facebook – Corporate Page<br />9<br />
  14. 14. Facebook – Careers Page<br />
  15. 15.
  16. 16. <ul><li> There are both. Both very real
  17. 17. You need to understand them
  18. 18. Your leadership needs to understand them
  19. 19. Mitigation can assist in balancing
  20. 20. Understand the risk of NOT participating</li></ul>Balancing Act: risk vs. reward<br />
  21. 21. Balancing Act: personal vs. professional <br /><ul><li> Provide clear guidelines, expectations
  22. 22. Emphasize transparency
  23. 23. Provide an easy path to ask questions
  24. 24. Leverage existing policy, remind people it still applies</li></li></ul><li>Balancing Act: internal vs. external <br /><ul><li> Provide clear guidelines, expectations, education
  25. 25. Even though the activity is similar - objectives, audiences, tools are different
  26. 26. Trust but verify
  27. 27. Leverage existing policy, remind people it still applies</li></li></ul><li>Questions?<br />15<br />