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In his BlogWell New York case study presentation, "How Tyson Foods Uses Social Media to Build Community Around the Issue of Hunger," Director of Corporate Community and Public Relations Ed Nicholson describes how Tyson Foods uses social media tools to engage stakeholders around the company’s primary philanthropic focus, the issue of hunger. With a blog and a quickly-growing Twitter account, Tyson is creating awareness of the issue and the groups involved in the fight against hunger, leveraging its in-kind donations, and increasing employee involvement and company pride.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell