In their BlogWell New York presentation, Outback Steakhouse's Senior Director of Direct to Consumer Marketing, Ken Bott, and Direct to Consumer Marketing Manager, Dan Holm, share how they use the voices of a few to reach the minds of many.
Ken and Dan talk about how they are leveraging customer relationships built on Twitter to drive engagement and traffic into their restaurants.
Watch the video of this presentation here: https://vimeo.com/51963004
BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm
SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Ken Bott & Dan Holm New YorkSeptember 12, 2012 Super Fans socialmedia.org/blogwell
What we learned:1. Customers crave a truly authenticrelationship with brands.2. This relationship cannot beautomated with “tools”.3. Customers who are empoweredwill take action on behalf of thebrand.
SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell New YorkSeptember 12, 2012 socialmedia.org/blogwell