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BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm

In their BlogWell New York presentation, Outback Steakhouse's Senior Director of Direct to Consumer Marketing, Ken Bott, and Direct to Consumer Marketing Manager, Dan Holm, share how they use the voices of a few to reach the minds of many.

Ken and Dan talk about how they are leveraging customer relationships built on Twitter to drive engagement and traffic into their restaurants.

Watch the video of this presentation here:

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BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm

  1. 1. Video Case Studies This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from Ken Bott & Dan Holm New YorkSeptember 12, 2012 Super Fans
  2. 2. #Blogwell | 9.12.12 Super fans.
  3. 3. Our goal is tobuild deepand authenticrelationshipswith ourcustomers.
  4. 4. Relationships happenbetween human people— not between “corporatepeople” and humanpeople.
  5. 5. Every customerinteraction is anopportunity to build adeeper relationship. @KLG614: Show of hands... who decided to ditch previous dinner plans and go to @Outback for dinner tonight instead??
  6. 6. There is oozingpassion for the brandfrom our customers.
  7. 7. What if we ignited this passion andstarting surprising our super fanswith Outback gifts they could use orgive to others?
  8. 8. We’ve given away over 300#OutbackSurprises to our superfans.
  9. 9. 1 story in particular blew us away…
  10. 10. 1 tweet was the start of a powerfulrelationship. “Better priorities this time...last nights @Outback Special (to go) fueled this mornings 5-mile run.”
  11. 11. For Dave’s 40thBirthday, instead ofsending him 1 present. We sent him40.
  12. 12. To give away to 40people…
  13. 13. Dave’s passion for Outback was stronger thanwe ever anticipated.
  14. 14. It didn’t stop there…
  15. 15. What we learned:1. Customers crave a truly authenticrelationship with brands.2. This relationship cannot beautomated with “tools”.3. Customers who are empoweredwill take action on behalf of thebrand.
  16. 16. This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from New YorkSeptember 12, 2012