BlogWell Dallas Social Media Case Study: AMD, presented by Jon Peters

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In his BlogWell Dallas presentation, AMD's Mobile & Social Media Strategist, Online Marketing, Jon Peters, shared how they are driving awareness, advocacy, and revenue around their gaming contests.

Watch the video of this presentation here: https://vimeo.com/38876132

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BlogWell Dallas Social Media Case Study: AMD, presented by Jon Peters

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Jon Peters Dallas January 24, 2012 Contesting to Drive Awareness, socialmedia.org/blogwell Advocacy, and Revenue
  2. 2. CONTESTING TO DRIVEAWARENESS, ADVOCACY &REVENUEJon PetersAMD
  3. 3. 2 | AMD Holiday Promotion Social Media Summary | January 2012
  4. 4. Program Goals 1. Drive brand awareness to “Technology Oriented Females” & “Mainstream” consumers 2. Grow “Mainstream” consumer Fan base on Facebook.com/AMD 3. Increase Advocate base & increase purchase intent3 | AMD Holiday Promotion Social Media Summary | January 2012 through contesting
  5. 5. 4. Identify Enthusiasts + Gaming Advocates to help drive revenue in 2012 5. Increase Enthusiasts + Gaming “Fan” engagement with brand Targets 1. 96K tab views 2. 6K new fans 3. 6K potential Advocates 4. 24K shares 5. 36K submissions4 | AMD Holiday Promotion Social Media Summary | January 2012
  6. 6. Technology Oriented Female & Mainstream Consumer5 | AMD Holiday Promotion Social Media Summary | January 2012
  7. 7. Enthusiasts + Gaming6 | AMD Holiday Promotion Social Media Summary | January 2012
  8. 8. GATED PAGES7 | AMD Holiday Promotion Social Media Summary | January 2012
  9. 9. 1 2 1 2 3 3 4 48 | AMD Holiday Promotion Social Media Summary | January 2012
  10. 10. SHARE ON NEWSFEED9 | AMD Holiday Promotion Social Media Summary | January 2012
  11. 11. NOVEMBER 21PROMOTION START 37K views 31 shares 53 comments10 | AMD Holiday Promotion Social Media Summary | January 2012
  12. 12. BLOG ON GAMING.AMD.COM (16K views)11 | AMD Holiday Promotion Social Media Summary | January 2012
  13. 13. BLOG ON AMD.COM & TWITTER HAPPY HOUR 35K reached 22 comments 6 shares 15K views 166 shares12 | AMD Holiday Promotion Social Media Summary | January 2012
  14. 14. FACEBOOK STATUS UPDATES13 | AMD Holiday Promotion Social Media Summary | January 2012
  15. 15. FACEBOOK STATUS UPDATES14 | AMD Holiday Promotion Social Media Summary | January 2012
  16. 16. FACEBOOK STATUS UPDATES15 | AMD Holiday Promotion Social Media Summary | January 2012
  17. 17. TWEETS16 | AMD Holiday Promotion Social Media Summary | January 2012
  18. 18. TWEETS17 | AMD Holiday Promotion Social Media Summary | January 2012
  19. 19. ANNOUNCE WINNERS!18 | AMD Holiday Promotion Social Media Summary | January 2012
  20. 20. ANNOUNCE WINNERS!19 | AMD Holiday Promotion Social Media Summary | January 2012
  21. 21. ANNOUNCE WINNERS!20 | AMD Holiday Promotion Social Media Summary | January 2012
  22. 22. TARGETS 1. 96K tab views 2. 6K new fans 3. 6K potential Advocates 4. 24K shares 5. 36K submissions21 | AMD Holiday Promotion Social Media Summary | January 2012
  23. 23. METRICS – CONSUMER 97K tab views 45K submissions 35K shares22 | AMD Holiday Promotion Social Media Summary | January 2012
  24. 24. METRICS – ENTHUSIAST + GAMING 110K tab views 53K submissions 51K shares23 | AMD Holiday Promotion Social Media Summary | January 2012
  25. 25. TOTALS TIED TO PROGRAM GOALS 207K tab views 1 20K “new” fans 2 3/4 57K potential Advocates 86K shares 5 98K submissions 5 1-5; reference ties to program goal24 | AMD Holiday Promotion Social Media Summary | January 2012
  26. 26. PARTNERS socialmedia180.com shortstack.com25 | AMD Holiday Promotion Social Media Summary | January 2012
  27. 27. CONTACT DETAILS Jon.Peters@AMD.com Facebook.com/AMD @AMDNotebook @JonRpeters26 | AMD Holiday Promotion Social Media Summary | January 2012
  28. 28. BACK UP27 | AMD Holiday Promotion Social Media Summary | January 2012
  29. 29. Consumer Publications NYLON Maxim MyGloss Geek Sugar Life Style Weekly Techlicious28 | AMD Holiday Promotion Social Media Summary | January 2012
  30. 30. Enthusiast + Gaming Publications HardOCP Hubert Nguyen PC Perspective Absolutely Legit Reviews Windows Hardware Neoseeker Secrets Hot Hardware Pure Overclock Anandtech PC Stats Tom’s Hardware Electronista Daily Tech José A. Vilches AMDzone29 | AMD Holiday Promotion Social Media Summary | January 2012 X-bit Labs
  31. 31. GOALS 1. Generate purchase intent and (ultimately) revenue through contesting and building advocates 2. Develop a “NEW” fan base on Facebook (Mainstream Consumers) 3. Drive Product Awareness to (Mainstream) Consumers 4. Increase purchase intent (and loyalty) with Enthusiasts / Gamers 5. Promote Brand and Fan engagement thru contesting 6. Grow Fan based and identify Advocates to drive ultimately drive revenue30 | AMD Holiday Promotion Social Media Summary | January 2012
  32. 32. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Dallas January 24, 2012 socialmedia.org/blogwell

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