In her BlogWell Cincinnati case study presentation, "Social Media for Beauty Brands," Procter & Gamble's Global External Relations Manager, Anitra Marsh, shares P&G's four approaches to social media.
Anitra covered how P&G is mixing social and traditional media, how they're focusing on key engagement topics, and how they're developing authentic relationships.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
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