BlogWell Chicago Social Media Case Study: Honda, presented by Alicia Jones

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In her BlogWell Chicago presentation, Honda's National Manager of Honda and Acura Social Marketing, Alicia Jones, talks about how they return the love to their loyal fans and amplify it through social media.

She goes into detail about their "Honda Loves You Back" campaign and shares several of the lessons they learned about engaging customers in social channels.

Published in: Business, Sports
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BlogWell Chicago Social Media Case Study: Honda, presented by Alicia Jones

  1. 1. SocialMedia.org Video Case Studies Alicia Jones Honda’s Love Affair with Its Fans This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Chicago June 19, 2013 socialmedia.org/blogwell
  2. 2. Honda’s Love Affair with Its Fans Alicia Jones, Manager of Honda & Acura Social Marketing American Honda Motor Co., Inc. @Alicia_at_Honda
  3. 3. Everybody Knows Somebody… 4MM+ people have become fans of the Honda Brand and models.
  4. 4. Love From Our Fans…
  5. 5. We decided to return the love… Free Parking and Car Washes
  6. 6. Reciprocating gestures of love…
  7. 7. The Realization… Our fans and owners stories are better than anything we could imagine.
  8. 8. Meet Million Mile Joe…
  9. 9. Love on Valentine’s Day…
  10. 10. Monsters Calling Home…
  11. 11. The Idea…
  12. 12. The Plan to share their story… Owned, Paid and Earned Media
  13. 13. The Plan… TrueView - targeted but inexpensive video views Search – reached those who hadn’t seen it. Promoted posts to fans + network of friends Promoted tweets to share the love Video seeding to music, entertainment + auto enthusiasts who reported on the story & embedded our video
  14. 14. The Story… http://honda.us/MCH
  15. 15. The Results… • Over 1.4MM YouTube views • 40,000+ Facebook “Likes” • 83,000+ new Facebook fans • Over 3.6MM reached on Twitter • Coverage in Huffington Post, Vh1, Adweek & screen in Times Square
  16. 16. The Lessons… • Be a Story Teller. It must capture and convey your brand’s essence and express it in a way that matches the perception. • Be a Listener. Your stories are out there. Listen for them. • Engage wherever Customers want to engage with you. • Be Nimble. Stories change. • Amplify. Share their experiences on social platforms in ways unique to your brand. But let the story speak. • LOVE YOUR CUSTOMERS BACK
  17. 17. Alicia Jones Manager, Honda & Acura Social Marketing American Honda Motor Co., Inc. @Alicia_at_Honda
  18. 18. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Chicago June 19, 2013 socialmedia.org/blogwell

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