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MimioConnect – Branded Communityfor Educators Bert DuMars, VP E-Business & Interactive Marketing                          ...
Newell Rubbermaid » A Global Company of Brands That Matter » Our Overall Goals & Objectives    ▪ Get closer to our consume...
Mimio Interactive Teaching Technology
Beginning (2009)• MimioConnect was purchased from  New Zealand with 5,000 members• Mimio hired 5 educators to help grow  t...
Original Team                        TracyPaul       Lindy               Travis           Jessica
Community’s Purpose Find ContentSearch an extensive library oflessons, activities, and graphics,and share favorites with o...
Gathering GroundswellLesson      Forums    GroupsSharing
Membership Growth     +95,000                    MimioConnect     (2011)           members!
Team Growth (2011)Paul                                   Jessica                  Travis          Lindy              Tracy...
Paul’s BIG Idea Can we makevideo tutorials?                   Paul
Lindy’s BIG Idea        Can we help        teachers make        their lessons        better?Lindy
Future More      Social    IntegrateMembers   Strategy    Training
What Did We Learn?• To be successful, Branded Communities must solve a  customer problem(s)• The best ideas to grow the co...
Q&A           Bert DuMarsVP E-Business & Interactive Marketing        Newell Rubbermaid           @bwdumars
BlogWell Atlanta Case Study: Newell Rubbermaid, presented by Bert DuMars
BlogWell Atlanta Case Study: Newell Rubbermaid, presented by Bert DuMars
BlogWell Atlanta Case Study: Newell Rubbermaid, presented by Bert DuMars
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BlogWell Atlanta Case Study: Newell Rubbermaid, presented by Bert DuMars

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In his BlogWell Atlanta presentation, Newell Rubbermaid's VP, E-Business & Interactive Marketing, Bert DuMars, shared how they implemented and grew privately-branded communities.

Watch the video of this presentation here: https://vimeo.com/37335884

Published in: Business, Education
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BlogWell Atlanta Case Study: Newell Rubbermaid, presented by Bert DuMars

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  2. 2. MimioConnect – Branded Communityfor Educators Bert DuMars, VP E-Business & Interactive Marketing @bwdumars November 8, 2011
  3. 3. Newell Rubbermaid » A Global Company of Brands That Matter » Our Overall Goals & Objectives ▪ Get closer to our consumers ▪ Expand our Global Footprint ▪ Drive Growth through Innovation & Brand Building 3
  4. 4. Mimio Interactive Teaching Technology
  5. 5. Beginning (2009)• MimioConnect was purchased from New Zealand with 5,000 members• Mimio hired 5 educators to help grow the community.
  6. 6. Original Team TracyPaul Lindy Travis Jessica
  7. 7. Community’s Purpose Find ContentSearch an extensive library oflessons, activities, and graphics,and share favorites with others. Get InteractiveBecome involved in discussions onforums, or start a Mimio Group forsharing files and ideas. Learn MoreGet answers to questions fromMimio Masters, to take live online oron-demand courses.
  8. 8. Gathering GroundswellLesson Forums GroupsSharing
  9. 9. Membership Growth +95,000 MimioConnect (2011) members!
  10. 10. Team Growth (2011)Paul Jessica Travis Lindy Tracy+ Claire Maribeth Cameron
  11. 11. Paul’s BIG Idea Can we makevideo tutorials? Paul
  12. 12. Lindy’s BIG Idea Can we help teachers make their lessons better?Lindy
  13. 13. Future More Social IntegrateMembers Strategy Training
  14. 14. What Did We Learn?• To be successful, Branded Communities must solve a customer problem(s)• The best ideas to grow the community come from community members• Identify strongest advocates and leverage them • And sometimes hire them• Pay Attention and Listen • New Product Ideas • New Ways to use products • Quickly Identify product problems
  15. 15. Q&A Bert DuMarsVP E-Business & Interactive Marketing Newell Rubbermaid @bwdumars

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