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BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur
In her presentation, NVIDIA‘s Social Media Strategist, Shanee Ben-Zur, discusses how they coordinated their PR, social media, and product teams to create a three-minute video that earned nearly 800k views.
Shanee shares how her team was able to create and promote the first "Glowball" video that went viral, as well as what they did wrong in launching their second "Glowball" video that did not get as many views.
Watch the video of this presentation here: https://vimeo.com/42221356
In her presentation, NVIDIA‘s Social Media Strategist, Shanee Ben-Zur, discusses how they coordinated their PR, social media, and product teams to create a three-minute video that earned nearly 800k views.
Shanee shares how her team was able to create and promote the first "Glowball" video that went viral, as well as what they did wrong in launching their second "Glowball" video that did not get as many views.
Watch the video of this presentation here: https://vimeo.com/42221356
BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur
1.
SocialMedia.org
Video Case Studies
SocialMedia.org
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Case Studies
BlogWell
San Francisco
June 20, 2011
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BlogWell Shanee Ben-Zur
San Francisco
March 27, 2012 “The Global Snowball” Video Exceeds
socialmedia.org/blogwell Expectations
2.
NVIDIA Social Media:
A Tale of Two Glowball Vids
March 2012
10.
SocialMedia.org
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BlogWell
San Francisco
June 20, 2011
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March 27, 2012
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