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SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Shanee Ben-Zur San Francisco March 27, 2012 “The Global Snowball” Video Exceeds socialmedia.org/blogwell Expectations

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NVIDIA Social Media:A Tale of Two Glowball Vids March 2012

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Overview• Background• Glowball 1: Coordinated effort• Glowball 2: Muddled message• Key takeaways

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Glowball 1: Success Secrets • Compelling content • Coordinated effort • Strategic deployment

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Glowball 1: Results • 600k+ views in 8 days; fastest growth (now ~900k views) • 800 comments • 77% of views from embedded sources • Engadget leading embedded traffic driver (only 7% of total views)

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Glowball 2: Fizzle Factors• Demo less compelling• Multiple, competing videos• No pre-briefs

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Glowball 2: Results• GB2 only 11.5k views• 122 comments• No pre-brief, embeds only 30% traffic.• 5 videos launched simultaneously; fragmented audience• In total these garnered half of GB1 views (~350k)

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Key Takeaways• Make quality content• Keep message focused• Plan early, coordinate multi-team effort• Deploy strategically

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Questions? Shanee Ben-Zur NVIDIA Twitter: @sbenzur Glowball Vids: http://bit.ly/NVIDIAGlowball

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SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell San Fracisco March 27, 2012 socialmedia.org/blogwell