BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur

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                                         Video Case Studies



   SocialMedia.org
         This video is from
    Case Studies
           BlogWell
            San Francisco
            June 20, 2011
This presentation is from
         socialmedia.org/blogwell



BlogWell                                  Shanee Ben-Zur
    San Francisco
    March 27, 2012                  “The Global Snowball” Video Exceeds
   socialmedia.org/blogwell                     Expectations
NVIDIA Social Media:
A Tale of Two Glowball Vids
        March 2012
Overview

• Background

• Glowball 1: Coordinated effort

• Glowball 2: Muddled message

• Key takeaways
Glowball 1: Success Secrets


                    • Compelling content

                    • Coordinated effort

                    • Strategic deployment
Glowball 1: Results


               • 600k+ views in 8 days; fastest
                 growth (now ~900k views)

               • 800 comments

               • 77% of views from embedded
                 sources

               • Engadget leading embedded
                 traffic driver (only 7% of total
                 views)
Glowball 2: Fizzle Factors



• Demo less compelling

• Multiple, competing
  videos

• No pre-briefs
Glowball 2: Results

• GB2 only 11.5k views

• 122 comments

• No pre-brief, embeds only 30%
  traffic.

• 5 videos launched
  simultaneously; fragmented
  audience

• In total these garnered half of
  GB1 views (~350k)
Key Takeaways

• Make quality content

• Keep message focused

• Plan early, coordinate multi-team effort

• Deploy strategically
Questions?

 Shanee Ben-Zur
 NVIDIA
 Twitter: @sbenzur

 Glowball Vids:
 http://bit.ly/NVIDIAGlowball
SocialMedia.org
         This video is from
    Case Studies                    Learn more about past and
           BlogWell
            San Francisco
            June 20, 2011
                                       upcoming BlogWells
This presentation is from
         socialmedia.org/blogwell



BlogWell                            socialmedia.org/blogwell
     San Fracisco
    March 27, 2012
   socialmedia.org/blogwell
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BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur

  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Shanee Ben-Zur San Francisco March 27, 2012 “The Global Snowball” Video Exceeds socialmedia.org/blogwell Expectations
  • 2. NVIDIA Social Media: A Tale of Two Glowball Vids March 2012
  • 3. Overview • Background • Glowball 1: Coordinated effort • Glowball 2: Muddled message • Key takeaways
  • 4. Glowball 1: Success Secrets • Compelling content • Coordinated effort • Strategic deployment
  • 5. Glowball 1: Results • 600k+ views in 8 days; fastest growth (now ~900k views) • 800 comments • 77% of views from embedded sources • Engadget leading embedded traffic driver (only 7% of total views)
  • 6. Glowball 2: Fizzle Factors • Demo less compelling • Multiple, competing videos • No pre-briefs
  • 7. Glowball 2: Results • GB2 only 11.5k views • 122 comments • No pre-brief, embeds only 30% traffic. • 5 videos launched simultaneously; fragmented audience • In total these garnered half of GB1 views (~350k)
  • 8. Key Takeaways • Make quality content • Keep message focused • Plan early, coordinate multi-team effort • Deploy strategically
  • 9. Questions? Shanee Ben-Zur NVIDIA Twitter: @sbenzur Glowball Vids: http://bit.ly/NVIDIAGlowball
  • 10. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell San Fracisco March 27, 2012 socialmedia.org/blogwell