BlogWell Minneapolis Social Media Case Study: Disclosure, presented by Andy Sernovitz

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BlogWell Minneapolis Social Media Case Study: Disclosure, presented by Andy Sernovitz

  1. 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Andy Sernovitz GasPedal “Social Media Ethics Briefing: Staying Out of Trouble”
  2. 2. Ethics Best P B t Practices ti
  3. 3. IT’S ALL ABOUT TRUST
  4. 4. The difference b t Th diff between honesty and sleazery:
  5. 5. Who are you? Were you paid? Is it your real y opinion? p
  6. 6. 10 Magic Words: I work f ______, k for and thi is my d this i personal opinion. opinion
  7. 7. Disclosure Best Practices Toolkit Checklists • Disclosure of Identity for every • Personal/Unofficial situation Blogging and Outreach • Blogger Relations Customize • Compensation and for your team Incentives • Agency and Contractor Disclosure • Creative Flexibility
  8. 8. Biggest Risk: Bi t Ri k Fail to Train
  9. 9. If you have to ask, f the th answer is no i It’s easier to be honest Pass it on
  10. 10. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

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