As the world's most iconic brand, Coca-Cola faces the daunting task of connecting their fans around the world from hundreds of different countries and cultures. In his BlogWell Atlanta presentation, "The Creation of Expedition 206," Coca-Cola's Group Director of Digital Communications, Adam Brown, took us behind the scenes of how social media is literally taking their brand around the world.
Adam's presentation covers how they got their fans involved in the development of Expedition 206, how they determined which platforms to use, and how they're creating content that knows no language or cultural boundaries.
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
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BlogWell is produced by GasPedal and the Social Media Business Council.
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