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The History of F-commerce: How Facebook is changing online retail


Published on

On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.

Published in: Business, Technology
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The History of F-commerce: How Facebook is changing online retail

  1. 1. The History of<br />Commerce<br />F-Commerce:<br />The use of Facebook as a platform for facilitating and executing transactions<br />
  2. 2.
  3. 3. Early days…<br />
  4. 4. 2007…<br />
  5. 5. 2008 & 2009…<br />
  6. 6. 2010…<br />
  7. 7. 2011…<br />OREO received 10,000 answers when it asked its fans: “What’s your favorite part of an Oreo: the cookie or the creme?”<br />
  8. 8. 2011 cont’…<br />
  9. 9. F-Commerce by the Numbers:<br />40.485.186<br />57%<br />The most Liked Facebook shop? That would belong to Lady Gaga. There, she sells merchandise from CDs to Fame Monster USBs<br />After adding Like button, American Eagle sees order value increase this much (Spring, ’11)<br />10k<br />56%<br />Percent of FB users that have clicked through to a retailer’s website because of a FB post<br />The average number of websites integrating with FB every day since Social Plug-Ins were launched<br />10k<br />30%<br />Number of Gap Jeans given away through FB Places Check-In Deal (Nov ‘10) <br />FB’s cut of sales from any person or company that sells something using FB Credits<br />$34<br />40x<br />Price spent on FB‘s first retail transaction; flowers from 1-800-Flowers (July ‘09)<br />Increase in referral traffic from FB for Levi’s e-commerce site after implementing the Like button in April '10<br />67%<br />Percent of shoppers that spend more online after receiving recommendations from their online community of friends <br />
  10. 10. Retailers’ Readiness F-Commerce Transactional Capabilities:<br />
  11. 11. Customers’ Willingness<br />UK Users Asked About FB Shopping Habits:<br />
  12. 12. E-Commerce Influencers:<br />
  13. 13. Predicted Social Commerce Growth(Billions of $):<br />What % of this growth will be attributed to F-Commerce? ...<br />
  14. 14. This presentation was originally published on as an Infographic titled<br />"The History of F-commerce”<br /><br />Researched and designed by Sonia Malpeso<br />Sources<br />Facebook<br />Havas Media Social <br />EMarketer<br />Channel Intelligence <br />Goldman Sachs<br />Booz&Co. <br /><br />SYGYZA Group <br /> SMI Research<br />Photo Credits <br />Zuckerberg via World Economic Forum <br />Lady Gaga via Stephen Carlile<br />
  15. 15. Social Media Influence provides insight and intelligence for companies<br /> on the ways social media is reshaping business.<br />It comprises:<br />-Online Intelligence Site<br /><ul><li>Training
  16. 16. The Social Media Influence conference
  17. 17. SMI Special Reports</li></ul>Contacts:<br />Editorial:<br />Sponsorship:<br />Training:<br />Intelligence in Social Media<br /><br />Follow us at: @socialinfluence<br />