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http://www.socialmediaeasy.it   Roberto Grossi | Social Media Easy
Definizioni (da Wikipedia)




  Una rete sociale (in inglese social
                                        Social media ...
In altre parole…
                                             Conversazioni che avvengono su:
                            ...
Miti e realtà
   I Social Media sono per i              I Social Networks sono
   giovani                                d...
18 Milioni di italiani sono sui Social
             Networks
PERCHÈ PREOCCUPARSI DEI
    SOCIAL MEDIA ?
2/3 DEGLI UTENTI INTERNET MONDIALI VISITANO
     QUOTIDIANAMENTE I SOCIAL NETWORKS
Nielsen, Global Faces & Networked Faces...
IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS
   CRESCE TRE VOLTE DI PIÙ DELL’INTERA RETE
    INTERNET ED AMMONTA A ~10% DEL TOT...
ACCEDERE AI SITI DI SOCIAL NETWORKING È
         L’ATTIVITÀ ON-LINE PIÙ POPOLARE
            – PIÙ DELL’EMAIL PERSONALE
Ni...
13 Milioni articoli disponibili su Wikipedia




                                                                         ...
1382% è stata la crescita mensile di utenti Twitter
da gennaio a febbraio 2009

                                   3.000.0...
93% DEGLI UTENTI DI SOCIAL NETWORKS CREDE
CHE UN’AZIENDA DEBBA AVERE UNA PRESENZA
             SUI SOCIAL MEDIA

Cone, Bus...
Impatto sul consumatore
Vendita consulenziale 1:1   • WWW
                            • Relazioni
                        ...
Nuovi tipi di relazione comunicativa




Fonte: Impresa 4.0, Franco Giacomazzi – Marco Camisani Calzolari
Le nuove sfide per l’impresa
       • Migliorare le comunicazioni verso dipendenti,
         mercato e shareholders
      ...
Servizio Clienti
Public Relations
Collaborazione & fidelizzazione
Innovazione (applicazione Facebook)




Fonte: http://www.flickr.com/photos/digitalpr/3391103619/
Non solo per le grandi aziende
Come i Social Media possono
        aiutare una PMI?
• Monitorare il proprio “brand”
• Ricevere feedback & testare nuovi p...
La situazione italiana
                                                                  Indagine (9/2009) della
         ...
Social Media Marketing per la PMI:
     Fattori critici di successo
• Compatibilità con il mercato target
• Capacità di di...
http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html




       L’outsourcing potrebbe essere la solu...
Se vuoi sapere come possiamo aiutarti

 Web: http://www.socialmediaeasy.it
 Twitter: @socialmediaeasy
 Email: info@socialm...
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Social Media per le Pmi (R2)

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Importanza dei social media per le PMI italiane. L'outsourcing puo' essere un mezzo per stabilire e mantenere una presenza sui principali social network in maniera efficace.

Published in: Business, Technology
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Social Media per le Pmi (R2)

  1. 1. http://www.socialmediaeasy.it Roberto Grossi | Social Media Easy
  2. 2. Definizioni (da Wikipedia) Una rete sociale (in inglese social Social media è un termine generico che network) consiste di un qualsiasi indica tecnologie e pratiche online che gruppo di persone connesse tra loro gli utenti adottano per condividere da diversi legami sociali, che vanno contenuti testuali, immagini, video e dalla conoscenza casuale, ai rapporti audio. di lavoro, ai vincoli familiari.
  3. 3. In altre parole… Conversazioni che avvengono su: • Blogs • Microblogs • Wikis • Siti di condivisione foto • Siti di condivisione video • Social Networks • RSS • Forum • Chat • Podcast • Bookmarking • Mondi virtuali E’ come essere ad un “cocktail” di lavoro senza limiti di tempo o spazio. http://theconversationprism.com/
  4. 4. Miti e realtà I Social Media sono per i I Social Networks sono giovani diffusi solo in USA • La fascia di età con maggiore • Circa il 70% dei 250 milioni di crescita su Facebook è quella dai utenti Facebook sono fuori degli 35 anni in su. USA. • 80% degli utenti Twitter ha più di • Secondo una ricerca pubblicata 25 anni ad ottobre 2009 da Weber Shandwick, il 50% degli • Negli USA poco meno di 1/3 della intervistati in Italia è interessato popolazione visita i social ad interagire con i "brand" networks almeno una volta al tramite Social Media. mese.
  5. 5. 18 Milioni di italiani sono sui Social Networks
  6. 6. PERCHÈ PREOCCUPARSI DEI SOCIAL MEDIA ?
  7. 7. 2/3 DEGLI UTENTI INTERNET MONDIALI VISITANO QUOTIDIANAMENTE I SOCIAL NETWORKS Nielsen, Global Faces & Networked Faces, 2009
  8. 8. IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS CRESCE TRE VOLTE DI PIÙ DELL’INTERA RETE INTERNET ED AMMONTA A ~10% DEL TOTALE Nielsen, Global Faces & Networked Faces, 2009
  9. 9. ACCEDERE AI SITI DI SOCIAL NETWORKING È L’ATTIVITÀ ON-LINE PIÙ POPOLARE – PIÙ DELL’EMAIL PERSONALE Nielsen, Global Faces & Networked Faces, 2009
  10. 10. 13 Milioni articoli disponibili su Wikipedia 100.000.000 Il numero di video visti ogni giorno su YouTube Fonte: Universal McCann Comparative Study on Social Media Trends, April 2008 - Nielsen, Global Faces & Networked Faces, 2009
  11. 11. 1382% è stata la crescita mensile di utenti Twitter da gennaio a febbraio 2009 3.000.000 il numero di messaggi (“Tweets”) scambiati in media ogni giorno su Twitter
  12. 12. 93% DEGLI UTENTI DI SOCIAL NETWORKS CREDE CHE UN’AZIENDA DEBBA AVERE UNA PRESENZA SUI SOCIAL MEDIA Cone, Business in Social Media Study, Settembre 2008
  13. 13. Impatto sul consumatore Vendita consulenziale 1:1 • WWW • Relazioni • Word of mouth (WOM)
  14. 14. Nuovi tipi di relazione comunicativa Fonte: Impresa 4.0, Franco Giacomazzi – Marco Camisani Calzolari
  15. 15. Le nuove sfide per l’impresa • Migliorare le comunicazioni verso dipendenti, mercato e shareholders • Ascoltare (da comunicazione a conversazione) • Monitorare le conversazioni (fuori dal suo controllo): • Mercato  Mercato (Fuori – Fuori) • Stakeholders  Stakeholders (Fuori – Fuori) • Dipendenti  Dipendenti (Dentro – Dentro) La comunicazione d’impresa non può ignorare i nuovi strumenti di Social Media Fonte: Impresa 4.0, Franco Giacomazzi – Marco Camisani Calzolari
  16. 16. Servizio Clienti
  17. 17. Public Relations
  18. 18. Collaborazione & fidelizzazione
  19. 19. Innovazione (applicazione Facebook) Fonte: http://www.flickr.com/photos/digitalpr/3391103619/
  20. 20. Non solo per le grandi aziende
  21. 21. Come i Social Media possono aiutare una PMI? • Monitorare il proprio “brand” • Ricevere feedback & testare nuovi prodotti • Alternativa economica a campagne PPC • Incrementare le visite al proprio sito • Diffusione del brand in modo virale tramite “network friends” • Informare tramite brevi messaggi strategie marketing complementari e non alternative a quelle “tradizionali”
  22. 22. La situazione italiana Indagine (9/2009) della Bocconi su 100 aziende italiane: • 35% approccio tradizionale al web • 23% utilizza web per migliorare il dialogo con l’utente • 22% usa social media come ambito specifico di comunicazione • 20% usa approcci differenziati e comunque “reattivi” Puoi ancora avere il vantaggio del “First to Market” ! Fonte: Social Media Monitor, Cento aziende nella rete, di Paola Dubini e Martino Garavaglia
  23. 23. Social Media Marketing per la PMI: Fattori critici di successo • Compatibilità con il mercato target • Capacità di dialogo continuo (essere presenti sui Social networks non è sufficiente) • Conversazioni coerenti con i messaggi ed il brand/mission aziendale • Misurare il ritorno dell’investimento • Tempo e risorse da dedicare
  24. 24. http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html L’outsourcing potrebbe essere la soluzione!
  25. 25. Se vuoi sapere come possiamo aiutarti Web: http://www.socialmediaeasy.it Twitter: @socialmediaeasy Email: info@socialmediaeasy.it Questa presentazione si trova in: http://www.slideshare.net/socialmediaeasy Roberto Grossi Social Media Easy Viale Colli Portuensi 10 00151 Roma Tel.: 06 452215417

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