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July 2013 Social Media Club Book Club Webinar: Monster Loyalty by Jackie Huba

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In Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, customer loyalty expert and best-selling author, Jackie Huba, argues that Lady Gaga didn’t become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans – not just through her music – but through the message she inspires and the community she has built around that message.
With examples from businesses such as MINI, Fiskars, and Maker’s Mark, Monster Loyalty offers a complete case study that can be modeled in companies large and small to build, maintain, and expand the core customer base central to their success.
Huba looks at the world through the lens of business and marketing, and believes conventional businesses stand to value tremendously from studying and employing Lady Gaga’s intuitive customer strategies. This is her third best seller marketing book. Jackie was named as one of the 10 most influential online marketers, Jackie co-authors the award-winning Church of the Customer blog. With more than 105,000 daily readers, it’s ranked as one of the most popular business blogs in the world. Her work has frequently been featured in the media, such as the Wall Street Journal, The New York Times, Businessweek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association. You can find her on twitter @jackiehuba or at http://jackiehuba.com

Join us monthly for our #SMCBooks Webinar. Check event schedule here: http://www.socialmediaclub.org

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