http://webcom-world.com/montreal/?page_id=121&lang=en&event_id=21 ommunity of social media professionals, growing from a meeting of a dozen people in a Palo Alto office to over 160 cities around the globe. Social Media Club has grown largely from their emphasis on core values such as sharing, helping others, peer to peer learning and emphasizing ethics. In this session, they will share their lessons learned in building a global community that matters and present their plans for taking the community to the next level. With the belief that all things that matter come from the heart, they have demonstrated that quality almost always leads to quantity if you can simply disregard artificially imposted time tables. This is as much a story of the growth of social media as it is the story of the global community that believes “if you get it, share it”. Together Chris and Kristie will recount the trials, tribulations and joys of building a community by letting go of control and trusting that people will largely do the right thing. And that when they don’t you can respond openly and honestly and do the right thing to make things right. Community, from the heart, is the only path to true personal and professional success, whether your community is one with a social purpose or a business focus. Learn from people who really know, who have really been there and done that.

1. Community
from the heart
Chris Heuer and Kristie Wells
Founders, Social Media Club
socialmediaclub.org

2. The Story of
Social Media Club

3. Inspired by BarCamp
photo by Scott Beale, cc license
Palo Alto, California (2005)
August 19, 2005

4. and the beginning of
Web 2.0

5. Web conferences were
expensive, and exclusive.

6. So we hosted
Web 2 point 1
and charged $2.80

8. photo by Scott Beale, cc license
Planned in one
week, hosted at
local tv station,
70+ people
attended.
It was cool.
photo by Scott Beale, cc license
photo by Tara Hunt, cc license

9. Overnight,
we became
community
organizers.

10. BrainJams
Connecting People, Ideas and Resources

12. BrainJams
D.C.

13. Inter-disciplinary,
peer to peer learning
was valuable

14. Things were good,
but some couldn’t
even spell
inter-disciplinary,
and most weren’t
motivated by it.

15. Social Media
was coming of age.
*Blogging
*Podcasting
*Video
*Photography

17. and Chris embarked
on a few road trips.

18. Kristie stayed home with the cats.

19. London. Miami. New York. D.C.
Boston. Portland. Seattle.
Vancouver. Los Angeles.

20. If you get it,
share it.
Not a tag line, it is a way of life.

21. Local communities
grew from those
conversations.

22. Those conversations
sowed the seeds of an
international
community.

24. It grew organically.

25. We gave from
our hearts...

26. and our credit cards.

27. Social Media Club
Values:
*Sharing
*Helping others
*Peer to peer learning
*Radical transparency

28. Social Media Club
Mission:
*Improve media literacy
*Promote industry standards
*Sharing lessons learned
*Encouraging ethical behaviour

29. Learned a lot in
four years.

30. Focused on quality
over quantity.

31. Gotta have faith.

32. and patience.

33. An understanding
partner doesn’t hurt
either.

34. You can’t force it.
This is the love part.

35. “If you love some
<thing>,
set <it> free.”
Butchered quote from Richard Bach
Sorry Richard.

37. Open with Trust.

38. D.I.A.L.
do it all leadership
vs
D.I.O.
do it all ourselves

39. Attitude more then
aptitude.
Mostly.

40. Participation
is marketing.

41. Build real
relationships.

42. Host conversations that matter.

43. Create value.

44. Lead, don't manage.

45. Deal fairly, and openly,
with others.

46. Stand proudly for
your values.

47. Not just a job, but a
way of life.

48. Find those who believe
in what you do.

49. Like Yong C. Lee
Leading #SMCEDU
http://twitter.com/yongclee

50. Be honest when you
cannot deliver on
promises.

51. Communication is key.

52. Most important lesson
learned...

53. Whatever you choose
to do in your short
time on earth,
do it from your
HEART.

54. What’s next?

55. Curate.
Learn.
Educate.

56. Secure funding to ensure
programs can continue.

57. Build out SMC platform
to connect people,
ideas and resources.

58. That will keep us busy
for a while.

59. <thank you>

60. @ChrisHeuer
001.408.834.0884
chris@socialmediaclub.org
http://socialmediaclub.org/
@KristieWells
001.415.577.9022
kristie@socialmediaclub.org
http://socialmediaclub.org/