1. Photo Sharing
You will need to ensure that
you the person that manages
your account is addressing how
we are promoting certain
2014 is set to the “photo
year” and as „digital
person’ you will need to be
able to address this.
Is the graphic, infographic,
banner sending out the
right message and is it
going to generate traction?
This is an inevitable one, but still cannot be ignored. The amount
of people using smart phones is increasing all of the time. We
need to address how people are seeing content on their mobile
It is my view that we will start to use Pinterest as a more
targeted and direct tool to generate business, depending on the
demographic, so, how is our audience viewing our pins or our
Keeping boards and pins relevant to the demographic will means
that no content is wasting and all content is intended for its
3. Google +
Google + is one of the world fastest growing platforms
(along with Pinterest) and is set to smash 2014!
People have avoiding it for some time, as have I, but now we
should try to think about trying to utilize it for business.
Ok, we can experiment with personal accounts, but we need
to ensure that we are have a business Google + account.
Granted, just because Google is the universes most powerful
website and search engine, it doesn‟t necessarily means that
the social media platforms is going to survive, live and
thrive. But let‟s not take that risk and start using it as much
4. Customer Service
A large percentage of people are now looking to social
media platforms as a way of complaining or showing its
appreciation of a brand, service or product.
This is set to continue and thrive in 2014 as people are
finding it difficult to get in touch direct to companies and
rather than ringing a help line, customers are going to
extend an instant response service and interaction from at
least one social media platform.
5. Stats / Analytics
The way we look at statistics and analytics is also set to be
a trend in 2014, as it is a great way of how we find and
utilize a demographic.
Whether that be age, gender, interests, sexuality, it needs
to be covered and addressed so that marketing or resource