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5 Key Points for Social Media in 2014


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5 Key Points for Social Media in 2014. Discover the trends and platforms to be on in 2014 in the social media industry; Facebook, LinkedIn, Twitter, Google+, Pinterest, Analytics

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5 Key Points for Social Media in 2014

  1. 1. The 5 key points for social media in 2014
  2. 2. 1. Photo Sharing You will need to ensure that you the person that manages your account is addressing how we are promoting certain events etc. 2014 is set to the “photo year” and as „digital person’ you will need to be able to address this. Is the graphic, infographic, banner sending out the right message and is it going to generate traction?
  3. 3. 2. Mobile This is an inevitable one, but still cannot be ignored. The amount of people using smart phones is increasing all of the time. We need to address how people are seeing content on their mobile device. It is my view that we will start to use Pinterest as a more targeted and direct tool to generate business, depending on the demographic, so, how is our audience viewing our pins or our board. Keeping boards and pins relevant to the demographic will means that no content is wasting and all content is intended for its viewer.
  4. 4. 3. Google + Google + is one of the world fastest growing platforms (along with Pinterest) and is set to smash 2014! People have avoiding it for some time, as have I, but now we should try to think about trying to utilize it for business. Ok, we can experiment with personal accounts, but we need to ensure that we are have a business Google + account. Granted, just because Google is the universes most powerful website and search engine, it doesn‟t necessarily means that the social media platforms is going to survive, live and thrive. But let‟s not take that risk and start using it as much as possible!!
  5. 5. 4. Customer Service A large percentage of people are now looking to social media platforms as a way of complaining or showing its appreciation of a brand, service or product. This is set to continue and thrive in 2014 as people are finding it difficult to get in touch direct to companies and rather than ringing a help line, customers are going to extend an instant response service and interaction from at least one social media platform.
  6. 6. 5. Stats / Analytics The way we look at statistics and analytics is also set to be a trend in 2014, as it is a great way of how we find and utilize a demographic. Whether that be age, gender, interests, sexuality, it needs to be covered and addressed so that marketing or resource is wasted.
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