Using WordPress as a Social Media Dashboard


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A look at how to use the WordPress dashboard as a social media dashboard to check stats, measure engagement, monitor your blog, and engage using social media tools.

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  • Using WordPress as a Social Media Dashboard

    1. 1. Turing WP Into a Social Media Dashboard By Kevin Palmer @kevinpalmer
    2. 2. Who? • Bloggers trying to be more efficient • Small/Medium sized businesses • Beginners trying to figure out what content works
    3. 3. Why? • One stop shop • You can’t ignore the data • Forces you to participate
    4. 4. What? • Stay on top of Analytics data • Understand engagement with your blog • Monitor mentions of your blog/brand • Interact using other platforms
    5. 5. Data • Google Analytics Dashboard Plugin • Basic Google Analytics data • Easy to digest • Drills down to Post/Page
    6. 6. Stats Per Post • Appears on Post/Page Edit Screen • Visually represent what content is working • Tie Post Rank in to really paint a picture
    7. 7. Engagement • Post Rank Plugin • Checks engagement across social media for your blog/brand’s content • Overall and on a per post level
    8. 8. Engagement Per Post • Appears on Page Edit Screen • Shows what content is working socially • Client can understand what is working via search and what is working socially
    9. 9. Monitoring • Edit dashboard via functions panel • Create your own feed widgets for client • Combine feeds together or create feeds based on different social media monitoring
    10. 10. What to monitor? • Google Alerts • Blog Pulse • Twitter Search/Twingly Search • Social Mention • Board Reader
    11. 11. New Widget • Examine the code in the trac: • trunk//wp-admin/includes/dashboard.php
    12. 12. Edit Existing Feed
    13. 13. Twitter Status Updates • By putting Twitter functionality in WP combined with monitoring gets clients to participate frequently • Don’t have to sign in anywhere else or use an application
    14. 14. Multiple Options • I prefer the Twitter Tools WP Plugin • Tweet right from dashboard sidebar • Gives the user additional functionality (create a digest of tweets into a post)
    15. 15. Facebook Information • Facebook Dashboard Widget Plugin • Allows user to pay attention to Facebook status feeds of friends and items posted • Really just configured RSS feeds into widgets
    16. 16. In Closing • Give yourself or your client a better overview • Make it easy to monitor and engage • Gives them a base layer of knowledge before introducing them to complex tools
    17. 17. Thank You • My Blog: • Twitter: @kevinpalmer • E-mail: