1. B2B marketing is different. And challenging. It’s
one thing to have an amazing product or service. The
bigger challenge is gathering and engaging the large
numbers of business prospects who need it.

2. What can you REALLY Market on
Facebook?
 For companies selling B2B (i.e. to other businesses)
Facebook is rarely the right network.
 Some B2B marketers do foolishly try to market on
Facebook and they will defend it for what seem to me
to be strange reasons – but debunking those is the
topic of another blog post.