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Facebook Advertising For Businesses


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Facebook Advertising For Businesses.
Presented by @SocialMedia305

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Facebook Advertising For Businesses

  1. 1. Facebook Advertising: Connecting Facebookers to Your Business Page<br />HOST : : @SocialMedia305<br />Post-Event Notes<br />
  2. 2. Facebook Advertising<br />Two destinations to advertise:<br />Most commonly: URLs.<br />Most importantly: Fan Pages.<br />a) Contact information<br /> b) Friends of fans<br /> c) Re-engagement<br />
  3. 3. Setting-Up an Ad<br />
  4. 4. Creating the Ads<br />you can create leads by advertising your facebook page<br />only use caps when needed<br />It doesn’t have to be about your business or product. You need to engage them and to capture their attention. Be fun and entertaining !<br />Find an attention grabber !<br />
  5. 5. Pick your target audience and where you want to build your base<br />
  6. 6. Pricing and Scheduling<br />Pick your daily budget. How much do you want to spend per day ? $2.00? $ 5.00? $10.00? TIP: start with a higher campaign budget and adjusted after approval.<br />As discussed in our workshop, cpc is the most obvious choice. However, cpm will give you the ability to run multiple ads and test-market your campaign at a much lower cost.<br />
  7. 7. Reviewing<br />Tip: review your ad <br />
  8. 8. CPC : Cost per ClickCPM : Cost per 1,000 ImpressionsCTR : Click-Through RateCPF : Cost per Fan<br />Remember: actions are on the second page of the overview<br />
  9. 9. Do not throw your money away at low performing ads. Do not be lazy to check your daily analytics - as many times as possible - per day. <br />
  10. 10. Look at your daily statistics.<br />
  11. 11. Who are we you may ask?<br />SocialMedia305<br />This is a fast-paced group discussing cutting edge techniques specifically designed for The #SocialMedia & #Marketing industries. Our Group gives the opportunity for everyone to benefit from Social Media & Marketing events in South Florida.<br />We share ideas, knowledge, and also have a professional network ' off the net ' that we can use to learn & enjoy the strategies that we use to Brand ourselves, our products, and our online presence.<br />We are all strong believers in Social Networking, with Blogs, Web pages, Twitter, Facebook, Foursquare, Digg, MeetUp, Reddit, Flickr and as the Social Media world continues to grow, expand and become a bigger part of our daily lives & business this is very important to us, but also very exciting for us ! !<br />Our meetings are scheduled regularly, one meeting for learning & discussion, sometimes w/ guest speakers, and one meeting for just being social together, such as a #Tweet-Ups, Networking events, and Foursquare meetups . . .<br />We would love for you to be part of this exciting group so become a member, come to a meet-up and see what we have to share, get to know who we are, & share with us your specialties in the social media world. Whether it is to learn new techniques or just to meet new people and shares ideas . . . EVERYONE IS WELCOME !<br /> Event’s Group: HTTP://WWW.SOCIALMEDIA305.ORG<br /> Marketing Group: HTTP://WWW.SOCIALMEDIA305.COM<br /> Facebook: HTTP://WWW.FACEBOOK.COM/SOCIALMEDIA305<br /> Twitter: HTTP://WWW.TWITTER.COM/SOCIALMEDIA305<br />Founder: John P. Mahoney | | e : | | m : (305) 710-2273<br />Co-Founder: Allan Tito | | e : | | m : (954) 736-7485<br />
  12. 12. Thank you from everybody<br />@SocialMedia305<br />