Who should we be talking to in our vertical market
Who should we betalking to in ourvertical market?I’ve been following the big wigs in Influence Marketing for sometime and lovewhat is being said for the most part about influence marketing. What is missingfor me is the definitive list of who to target. I’ve tried to use services likeRadian6.com , klout.com and the like but have been very frustrated by their resultsets. They are either to long with no priority of focus or are two far out in rightfield for the result set to make any sense. So we have passed on letting them driveour marketing spend activities.If you have read any of my other posts on-line you will know I am obsessed withfiguring out who the key influencers are by vertical market. If I can figure out whodrives my customers to take action then the idea is I can dramatically reduce mycost of acquisition and in turn improve my gross margin.The first place we should start is to define an Influencer? I define it as: Any personyou follow that can get you to either take or not take action.The next idea is to determine who are the most important influencers to focus on inyour vertical market.This is the hard one, with thousands of different people and companies talkingabout a topic how do you sort out who matters the most?
From what I have seen no one has done a good job of this. Dozens of firms havefigured out how to divide by Twitter and approximate a persons importance but nota single firm has delivered a comprehensive list of here’s the top most influentialperson in Technology/Storage.Once this solution is developed the world of marketing will be turned on its head.Good Hunting…see you soon online.JimPosted in: Influencer Marketing