Socialmatica Workshop "how to measure social media success"

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view this workshop on-demand: http://training.socialmatica.com/how-to-accurately-measureaccess-roi-gate/

LEAVE THIS WORKSHOP KNOWING:
1. Why is it important for marketers to get social media measurement right?
2. Why do marketers believe effective measurement is a challenge?
3. What metrics do marketers pay attention to to determine social media marketing success?
4. How can marketers focus on the metrics that matter to their business?

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Socialmatica Workshop "how to measure social media success"

  1. 1. SocialMatica’s Social Media Workshop SeriesHOW TO MEASURE SOCIAL MEDIASUCCESS
  2. 2. Measuring Social Media SuccessWhat You’re Going To Learn• Why is it important for marketers to get social media measurement right?• Why do marketers believe effective measurement is a challenge?• What metrics do marketers pay attention to determine social media marketing success?• How can marketers focus on the metrics that matter to their business?
  3. 3. Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This• Who is Joshua Barnes – Director of Social Strategy• Hash Tag #smtca Questions – This week or future workshop content
  4. 4. Measuring Social Media Success• Marketing Structure Fundamentals – Content Hub – The place where you want people to go – Content Calendar – The stuff you’ll say to make that happen – Content Strategy – The thing you’ll send out to facilitate that – Engagement Strategy – Why they will respond – Measurement Strategy – How we tracking what we did – Closed Loop Efficacy Tracking – How we know it worked
  5. 5. One Rule – No Guessing• Sometimes We Don’t Know That We’re Guessing
  6. 6. How Did You Rate?
  7. 7. A System Can Be Tuned• You Cannot Measure What You’re Not Systematically Creating – Otherwise, you’re just guessing – Or Confirmation Bias
  8. 8. Why Is It Difficult?• Time• Don’t Know What To Measure• People Are Disenchanted• The Available Tools Aren’t Strategic• Marketing Team Is On The Run, Leads, Leads, Leads
  9. 9. What We Can Change Today• Strategy• Tactics• Documentation• Reporting• But How…
  10. 10. Quantalyzing: kwan-tell-eye-zing• The quantification, qualification, organization and analysis of contextual influence and social media performance
  11. 11. Free Desktop Tool• Spreadsheet Download• Quick View Of What It Would Look Like Graphically
  12. 12. The Data You Should Collect
  13. 13. AgencySnap is builton the self-help, manual datagathering process.You can track:•Share of Traffic•Share of Mentions•Overall Social ActivityVolume&•Total Audience•This is a free toolSocialMatica offers.•The manual processwill give you access tothe live data.
  14. 14. What Should You Measure Strategically• Competitive Data-Sets, Bloggers, Media Buys, Etc – Blogger A – Blogger B – Blogger C – My Company – Competitor A – Competitor B – Competitor C – Digital Publication A – Digital Publication B – Digital Publication C
  15. 15. What Should You Measure Strategically• Competitive Data-Sets, Bloggers, Media Buys, Etc – Traffic – Brand/Content Mentions – Social Network Statistics • Youtube • Twitter • Facebook • LinkedIn – Trends of Major Social Networks – # of Social Conversions (likes, followers, bit.ly clicks, etc)
  16. 16. What Should You Measure Tactically• On a campaign by campaign basis, measure;• Social Interactions Connected To Specific Campaigns – Not Generic RT’s, Likes, Followers• Landing Page Traffic, Clicks, Impressions, Social Shares
  17. 17. Now You Know• Released 3 PR Media Assets – Accumulated • 200 mentions • 30 RT’s • 3 New Sources of Traffic • Aggregate 100 Clicks from Bit.ly Links • FB Likes Grew by 100 • Etc, Etc, Etc – # of Conversions
  18. 18. How Can You Focus On The Best Metrics• Content Hub• Content Calendar• Content Strategy• Engagement Strategy• Measurement Strategy• Closed Loop Efficacy
  19. 19. What Else?• Organize Your Tools – Build a Systematic Workflow – Influence Tools – Content Aggregation – Content/Click Tracking – Social Media Integration/Chatter Tools• Decide What Metrics Make The Most Sense For Your Campaigns – Anyone who wants specific advice or to talk about their program can ask us, we’ll tell you what we think you should do
  20. 20. Questions
  21. 21. Contactwww.socialmatica.comtraining@socialmatica.comIf you’d like a fee account to AgencySnap, justsend us a note to the email above and we’llreply with login details.

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