How To Turn Your Audience Into Digital Buyers

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We not only build tools to help you visualize, strategize, and maximize your social and digital marketing... we teach you the strategies that lead to ROI!
LEAVE THIS WORKSHOP KNOWING:
The people, processes & technology you'll need
1. How To Get More Conversions With Fewer Clicks
2. How To Correctly Identify Trouble Areas In Your Marketing
3. The 3 Ultimate NEED TO KNOW RULES for Marketing

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How To Turn Your Audience Into Digital Buyers

  1. 1. SocialMatica’s Social Media Workshop SeriesHOW TO TURN YOUR DIGITALAUDIENCE INTO BUYERS
  2. 2. Today’s AgendaWhat You’re Going To Learn1. How To Get More Conversions With Fewer Clicks2. How To Correctly Identify Trouble Areas In Your Marketing3. The 3 Ultimate NEED TO KNOW RULES for Marketing
  3. 3. Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This – Free Social Performance Tool http://agencysnap.socialmatica.com• Hash Tag #smtca Questions – This week or future workshop content
  4. 4. SocialMatica ToolKit
  5. 5. Couple Of Assumptions• You have traffic, youll have traffic, you have an audience, youll have an audience• You have a product, youll have a product/service• The item is valuable.
  6. 6. Some Of The Immediate Challenges• Sellers Mind-Set• Poor Navigation• Little Or Ineffective CTA• Poorly Qualified Traffic• Non-Systematic Approach
  7. 7. What We Generally Lack• System• Measurement• Ability To Adjust• Good Traffic• Good Pull-Through Marketing• Consistent Social Integration / Cross- Marketing
  8. 8. What We Generally Have An Abundance Of• Pressure To Sell• Bad Traffic• Poor or Weak CTA’s• Limited Testing• Hope
  9. 9. The Process Flow DeliveryAudience Message Verify System
  10. 10. Ideally…
  11. 11. Single Most Important Feature• The Way To Get More Conversions With Fewer Clicks Is Targeting! – Traffic – Audience – Message – CTA
  12. 12. Even So, Some Times We Still Scratch Our Heads• We Need A System• This System Includes – Products/Service – Content – Channels – Sales Cycle – Fulfillment Process
  13. 13. To Know Your Audience• Write A List… – 10 things your product/service can do – 10 things you can’t do without it – 10 things your audience is confused about concerning your niche – 10 reasons why people do not need your product/service – 10 reasons why we do need it
  14. 14. Defining The Problem• Now We Have A Picture Of Your Audience
  15. 15. Now We Can Build A System• The system recognizes – Your Strengths – Your Weakness – Your Prospects Need – Who Is Not Qualified – Net Result, Better Qualified Leads Once They Reach Your Landing Page
  16. 16. The System Must• Create Value For The User• Be Obviously Credible• Prompt Low Level Action / Non-Emotional
  17. 17. The Three C’s• Content• Communication• Conversion
  18. 18. Questions To Ask Of Your Content Strategy• What Type of Content Best Communicates My Message?• How Long Before People Become Disinterested?• Why Is My Content Compelling?• Am I Forced To Simply Advertise?
  19. 19. Questions To Ask Of My Communication Strategy• What Are The Best Channels• Which Channels Offer The Best Analytics• Which Channels Have The Largest Audiences• Can I Afford To UnMarket?
  20. 20. Questions To Ask Of My Conversion Strategy• What Is My Conversion Continuum?• Would You Convert?• Have I Tested My Conversion Process?• Example Conversion Continuum At The End Of The Deck
  21. 21. Last Advice: To Know Is To Test• Run Experiments• Rotate Text• Try Increasingly Stronger CTA’s• Testimonials
  22. 22. Some Tools That Can Help• www.google.com/websiteoptimizer• http://www.youeye.com• http://usabilla.com• http://spinnakr.com/
  23. 23. Top 3 Ultimate Marketing Rules:1. Never guess, because you dont have to. Know who, where and why before you spend money2. Context is king3. People are only interested in themselves, so in order to market to them, you must know who they are and what they are into
  24. 24. Questions?www.socialmatica.comtraining@socialmatica.comIf you’d like a free account to AgencySnap, justsend us a note to the email above and we’llreply with login details.
  25. 25. Build A Conversion Continuum• First - what is a conversion event?• Second - How Should We Respond to the Conversion Event?• Third - How many conversion events do you need to make a sale?
  26. 26. For Example1. Commented On Youtube video2. Sign up to a newsletter3. Open newsletter4. Visit Site From Email5. Attend Workshop6. Visit Site From Workshop Link7. Downloaded eBook8. Liked Facebook9. RTd Message10. Sent Email

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