As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log in via a mobile device at a rate of at least once per month.
So the company sought to better understand the behavior of the mobile Twitter user over other their web-based counterparts. Working with clickstream data specialist, Compete, Twitter found that these primary mobile Twitter users in the U.S. are more engaged in several key ways:
- They are on the platform more often,
- They interact more with Tweets, and
- They follow more brands
Compete and Twitter identified five findings that advertisers need to know to better connect with these mobile consumers on Twitter: This SlideShare is a visual reference to that recent study and blog article: Primary Mobile Users on Twitter.