Social Media Marketing for Non-Profit. Reach People. Raise Money.

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http://sociallypresent.com Social Media Marketing for Non-Profits. The basics on how to utilize social media and using imagery to tell your story.

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  • Social Media Marketing for Non-Profit. Reach People. Raise Money.

    1. 1. REACH PEOPLE. RAISE MONEY. Social Media Marketing For Non-Profits
    2. 2. DETERMINING YOUR MARKETING PLANWhat are you trying to accomplish?When do you want to get there?Where are you now?How do you get there?
    3. 3. DETERMINING YOUR MARKETING PLANWhat are you trying to accomplish?When do you want to get there?Where are you now?How do you get there?
    4. 4. WHAT ARE YOU TRYING TO ACCOMPLISH?Get more volunteersEducate the publicGet more fundsMarket awarenessCultivate existing relationshipsDevelop your brand
    5. 5. WHAT ARE YOU TRYING TO ACCOMPLISH?Get more volunteersEducate the publicGet more fundsMarket awarenessCultivate existing relationshipsDevelop your brand
    6. 6. WHEN DO YOU WANT TO GET THERE?Every plan must have a timeline What are your 1 year and 5 year goals?
    7. 7. WHEN DO YOU WANT TO GET THERE?Every plan must have a timeline What are your 1 year and 5 year goals?
    8. 8. WHERE ARE YOU NOW?Define a starting point Current Marketing? Budget? Is what you are doing now working? SWOT BE HONEST!
    9. 9. WHERE ARE YOU NOW?Define a starting point Current Marketing? Budget? Is what you are doing now working? SWOT BE HONEST!
    10. 10. HOW DO YOU GET THERE?Establishing a budget What is your marketing mix?(fundraising)Refine your marketing messageand target marketDetermine your channels ofcommunicationUse imagery that conveys yourmessageJUST DO IT!
    11. 11. WHY WEB MARKETING?The average U.S. internet userspends 32 hours a month online.Facebook users spend 7:45 amonthOver 1 billion search queries aday on GoogleIt is the easiest way to measureyour ROI
    12. 12. FACTS http://www.go-gulf.com/blog/online-time
    13. 13. SOCIAL MEDIA MARKETING
    14. 14. FACTS A DAY IN SOCIAL MEDIA •More than 1 billion search queries per day on Google •4 billion video views per day •More than 250 million tweets per day •more than 800 million updates on Facebook per day http://www.go-gulf.com/blog/online-time
    15. 15. SETTING UP THE APPROPRIATE PLATFORMS YouTube Twitter Wordpress Facebook Indiegogo Instagram
    16. 16. YOUTUBEYouTube is the second largestsearch engine in the worldThere are 4 billion views per dayon YouTubeEmotion and Passion is hard toconvey without sound and visualCreate great content for yourwebsite and/or blog
    17. 17. YOUTUBEYouTube is the second largestsearch engine in the worldThere are 4 billion views per dayon YouTubeEmotion and Passion is hard toconvey without sound and visualCreate great content for yourwebsite and/or blog
    18. 18. TWITTERFundraisingConversationLike-minded peoplePromoting your blog or websiteHashtags
    19. 19. TWITTERFundraisingConversationLike-minded peoplePromoting your blog or websiteHashtags
    20. 20. TWITTER
    21. 21. TWITTER
    22. 22. WEBSITES AND BLOGSWORDPRESS Very affordable User friendly Integrates flawlessly with Social media It is interactive Web 2.0
    23. 23. WORDPRESS
    24. 24. WORDPRESS
    25. 25. WORDPRESS
    26. 26. WORDPRESS
    27. 27. FACEBOOKFacebook has 901 million monthlyactive users54% of monthly users access it via amobile deviceStay connected with donors andvolunteersUse to push third-party fundraisingplatforms
    28. 28. FACEBOOKFacebook has 901 million monthlyactive users54% of monthly users access it via amobile deviceStay connected with donors andvolunteersUse to push third-party fundraisingplatforms
    29. 29. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto give and connect
    30. 30. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto give and connect
    31. 31. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto give and connect
    32. 32. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto give and connect
    33. 33. ADVERTISING AND DRIVING TRAFFICFacebook AdsTarget demographicallyand geographicallySet your budgetMix it up
    34. 34. INDIEGOGOWhat is indiegogo? Fundraising website Social network built for non- profits Engage people specifically Integrates very well with other social platforms
    35. 35. INDIEGOGO SCREENSHOT
    36. 36. INSTAGRAMPeople are spending more time onInstagram than Twitter now! (7.3million users compared 6.9)Visually engage peopleBuild your brandInstagram is only available on twomobile platforms.
    37. 37. INSTAGRAM & FACEBOOK Share CommentPeople are over 6 times more likely to share aphoto than a plain text post.
    38. 38. INSTAGRAM & FACEBOOK Share Comment 0.06People are over 6 times 0.045 more likely to share aphoto than a plain text 0.03 post. 0.015 link Video Text 0 Photos
    39. 39. CREATING AND GATHERING IMAGERYAuthenticity Story-Telling Images Capturing MomentsCredibility Professional images nurture trustVideos and Photographyslideshows
    40. 40. AUTHENTICITY
    41. 41. AUTHENTICITY
    42. 42. AUTHENTICITY
    43. 43. AUTHENTICITY
    44. 44. AUTHENTICITY
    45. 45. AUTHENTICITY
    46. 46. AUTHENTICITY
    47. 47. CREDIBILITY
    48. 48. CREDIBILITY
    49. 49. CREDIBILITY
    50. 50. CREDIBILITY
    51. 51. CREDIBILITY
    52. 52. CREDIBILITY
    53. 53. PORTRAITS
    54. 54. PORTRAITS
    55. 55. PORTRAITS
    56. 56. PORTRAITS
    57. 57. PORTRAITS
    58. 58. PORTRAITS
    59. 59. PUTTING THE PIECES TOGETHER
    60. 60. CREATE A PLANDream but set defined goalsChoose the tools you need toaccomplish those goalsDon’t try to do too muchGood marketing shouldn’t costyou a dime
    61. 61. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    62. 62. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    63. 63. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    64. 64. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    65. 65. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    66. 66. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    67. 67. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    68. 68. JOHNPAULHENRY.COMTo get non-profit photography tips delivered to your inbox,email John@johnpaulhenry.com
    69. 69. VISIT SOCIALLYPRESENT.COM$10,000 grant in services and support for 2013Website, Facebook, Video,Branding package, and more.Go to the Giving Back tab Click on “nominate a non- profit”
    70. 70. Presentation Prepared by andsociallypresent.com & johnpaulhenry.com
    71. 71. REACH PEOPLE. RAISE MONEY. Social Media Marketing For Non-Profits

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