Socially Aware Marketing


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Social Media Marketing for Businesses, Review of Current landscape of Traditional Marketing, Importance of Social Media Marketing, Tips on how to leverage Facebook, Twitter, LinkedIn, YouTube and other Social Media sites, to market your products or services.
What is Branding? Social Media Case Studies, How to contact Socially Aware Marketing to manage your Social Media marketing efforts.

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Socially Aware Marketing

  1. 1. Social Media MarketingFor your business<br />
  2. 2. What is Social Media Marketing?<br />Engaging people via online social networks to:<br />Generate exposure <br />Increase traffic<br />Increase brand awareness<br />Improve search rankings <br />Cultivate customer relations<br />Build strong brand advocates<br />Generate quality leads<br />TO GROW SALES<br />
  3. 3. It doesn’t matter what industry you are in, <br />you need to leverage the reach of Social Media <br />sites in order to maximize consumer awareness.<br />
  4. 4. Why?<br />Every business needs customers. Right?<br />Let’s look at the current landscape <br />of traditional marketing methods.<br />
  5. 5. TV Commercials<br /> For those that can afford it, it doesn’t deliver nearly as much as it used to.<br /><ul><li>With the increasing popularity of TiVo/DVR’s etc, less people watch commercials.
  6. 6. It’s still expensive: Air time, Production Cost, Time, Resources
  7. 7. People are passive when watching television whereas they are aggressive when online</li></li></ul><li>RadioAds<br />Do you listen to the radio when you’re at home?<br />
  8. 8. Radio Ads<br />How often do YOU listen to Radio Ads?<br />
  9. 9.
  10. 10. Radio Ads<br />Regional<br />
  11. 11. Radio Ads<br />CD’s<br />iTrip<br />Audio Books<br />Channel Surfers<br />
  12. 12. Newspaper Ads<br />
  13. 13. Sunday Ads?<br />
  14. 14. How long is it effective?<br />
  15. 15. Here is where you need to advertise<br />Social Media<br />Marketing<br />
  16. 16. Social Media Sites<br />Communication<br />Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga<br />Microblogging: Twitter, FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Qaiku, Google Buzz,<br />Location-based social networks: Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist<br />Social networking: Facebook, ASmallWorld, Bebo, Cyworld, Diaspora, Hi5, Hyves, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC, Yammer<br />Events: Eventful, The Hotlist, Meetup, Upcoming<br />Information Aggregators: Netvibes, Twine (website)<br />Online Advocacy and Fundraising: Causes, Kickstarter<br />
  17. 17. Social Media Sites<br />Collaboration/authoritybuilding<br />Wikis: PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces<br />Social bookmarking (or social tagging): CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd.<br />Social Media Gaming: Empire Avenue<br />Social news: Digg, Mixx, NowPublic, Reddit, Newsvine<br />Social navigation: Trapster, Waze<br />Content Management Systems: Wordpress, Drupal, Plone<br />Document Managing and Editing Tools: Google Docs, Syncplicity, Docs, Dropbox<br />
  18. 18. Social Media Sites<br />Collaboration: Central Desktop<br />Multimedia<br />Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr<br />Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, NicoNicoDouga, Openfilm<br />Livecasting:, Livestream, OpenCU, Skype, Stickam, Ustream,, oovoo<br />Music and audio sharing: ccMixter, Pandora Radio, Spotify,, MySpace Music,, ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp, Soundclick, imeem.<br />Presentation sharing: scribd, SlideShare<br />
  19. 19. Social Media Sites<br />Reviews and opinions<br />Product reviews:, MouthShut<br />Business reviews: Customer Lobby, Yelp, Inc.<br />Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers, Quora, ask<br />Entertainment<br />Media and entertainment platforms: Cisco Eos<br />Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online,<br />World of Warcraft, RuneScape<br />Game sharing: Kongregate, Miniclip, Newgrounds, Armor Games<br />Brand monitoring<br />Social media measurement: Attensity, Statsit, Sysomos, Vocus<br />
  21. 21. Branding<br />
  22. 22. This is what it isn’t<br />
  23. 23. Branding is really the collections of meanings we<br />carry in our heads and hearts about any given<br />organization or product. In a sense brands don’t<br />really exist but only in our collective consciousness.<br />It is the effect of a well executed business strategy.<br />It is a chosen manner in which to align every action<br />in order to guide your business towards success.<br />
  24. 24. What type of questions need to be answered when coming up with a Brand?<br />What do you want people to say about your business?<br />What do you want your business to be seen as?<br />How do you want people to feel about your business?<br />What is your business style of interaction<br />Who are your target customers?<br />Why is your business relevant?<br />Why would someone choose you over a competitor?<br />
  25. 25. volvo<br />LAZBOY<br />
  26. 26.
  27. 27. Emotion Driven words<br />Ageless Unique Thoughtful Professional<br />Concise Actionable<br />Truthful The Light Ahead Sets you apart<br />Authenticity<br />Progressive<br />Relevant<br />Caring<br />FRESH<br />On the Move<br />
  28. 28. How to EXECUTE the Branding of your company?<br />It has to be communicated to every level<br />NETWORKING<br />INVOICES<br />
  29. 29.
  30. 30. Facebook is King<br />As of January 2011, Facebook had more <br />than 600 million active users.<br />
  31. 31. 600 MILLION<br />What are the chances that your prospects make up part of that number?<br />
  32. 32. 600 MILLION<br />100 %<br />100 %<br />ONE HUNDRED PERCENT!!!<br />What are the chances that your prospects make up part of that number?<br />And you<br />know it<br />
  33. 33. If it’s not Personal, it’s Business<br />FB will not allow you to use your Personal Profile for making money, advertising, promoting your business. They want you to make a page for that.<br />FB will not allow you to have a user (Personal) profile that is your business name or some combination of your name and your business. They want you to make a page for that.<br />
  34. 34. First things first<br />Do you have a Business Profile Page / Fan Page?<br />Is it Customized or does it look like every other personal profile page?<br />Is it geared to capturing data? (Form, Questionnaire, etc.)<br />Is there a call to action? (website, phone call, etc.)<br />Is there a deal? First time coupon? <br />
  35. 35. SHAMELESS PLUG!<br />For attending we will customize your Facebook Business Page for half price<br />50% OFF<br />
  36. 36. You are on Facebook!Good. <br />Do’s <br />Easy to follow tips<br />
  37. 37. Set your pages Category and sub-category<br />How? <br />Click on “Edit Page”. Then click on “Basic information”.<br />Your page has probably been defaulted to the first subcategory in an alphabetic list, like "Appliances."<br />
  38. 38. Have more than 1 Admin<br />Simply have them Like your page, <br />on the left hand side<br />click on “people like this” <br />and select who ever <br />you want as an admin.<br />
  39. 39. Give Something Away<br />SALE<br />
  40. 40. Engage!!!<br />Try to get feedback: <br /> Ask questions. <br /> Run Polls. <br /> Use Humor. <br />Give a discount to anyone who gets 10 of their friends to Like your page.<br />
  41. 41. Hanes<br />
  42. 42.
  43. 43. Creative Ways to increase your Fanbase<br />There is a great myth that once you create a FB page for your business, the first thing you should do to get fans is invite all your friends from your personal profile using the “Suggest to Friends” Feature.<br />Reasons not to: <br />FB users can only like up to 500 Pages and/or may wish to be selective. <br />FB Fan page suggestions may often build up, unnoticed. <br />To aggressively pursue all your friends to join your fan page – for no apparent reason – is counterintuitive to the nature of social media.<br />
  44. 44. Embed Widgets on Your Website – Social Plugins<br />Invite your customers via Email (several times,<br />over time).<br />Add to your Email Signature Block – include a<br />link to your fan page in every email.<br />Make a compelling Welcome Video – An<br />Attractive Landing Tab. A video that explains<br />what your fan page is about, who it’s for and<br />why they should become members.<br />
  45. 45. Integrate the Facebook Comment Feature<br />Get Fans to Tag Photos (when at your office or live events, take photos, post them and get fans to tag themselves<br />Load videos and Embed on your Site<br />Place Facebook Ads<br />Run a Contest<br />Link to Twitter<br />Use Print Media (logo, biz cards etc)<br />
  46. 46. Display at your Store/Business<br />Add Links periodically on your Personal Profile<br />Use the Share Button<br />Use the @ Tag<br />Autograph Posts on Other Walls or other Fan Pages – Add an @ Tag for your fan page when writing on your friend’s walls as a way to sign off<br />
  47. 47.<br />
  48. 48. Juggle Time!!!<br />
  49. 49. Digital Journal<br />
  50. 50.
  51. 51. Twitter Facts<br />Feb 2011 – The average number of new accounts per day = 460,000<br />In March 2011 there are an estimated 225 Million users<br />100 Million new accounts were added in 2010<br />It took 3 years, 2 months and 1 day to get 1 billion tweets.<br />NOW WE TWEET 1 BILLION TIMES EACH WEEK!<br />
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  54. 54.
  55. 55.
  56. 56. The Social Media site for Professionals<br />101 Million Members Worldwide<br />The more connections you have, the more business you are likely to get.<br />Get recommendations, ask previous and current clients you have done business with, or people who know you…and give them back! <br />
  57. 57. CREATE A COMPANY PROFILE<br />It should list everyone who works there and some information about your company. <br />Join Groups! Network Baby.<br />
  58. 58. Alexa, the Web information company, ranks YouTube as the 3rd most visited site behind Facebook and Google.<br />YouTube videos rank VERY WELL on Google<br />May 2010 – Serving more than 2 billion views a day!<br />May 2011 – Serving more than 3 billion views a day!!!<br />
  59. 59. Inform <br />Educate “How To”<br />Entertain<br />Testimonials<br />
  60. 60. Case Study – Indium Corporation<br />Rick Short, director of marketing communications for Indium Corporation identified 73 of the most important keywords his prospective customers would search for.<br />Then he created 73 different blogs that focused on each keyword and assigned employees to write those blogs.<br />
  61. 61. The results amazed him!<br />Once the blogs took off, customer contacts increased 600% in a single quarter! Everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.<br />
  62. 62. “Most people in the world can’t believe that people really care about this stuff”<br />Is what Short told Ann Handley and C.C. Chapman, authors of the book Content Rules: How to create Killer Blogs<br />“But my customers do…They love this stuff!”<br />
  63. 63. Can you guess what Indium makes?<br />Power tools?<br />Chocolate Bonbons?<br />Underwear for Victoria’s Secret?<br />Baby Clothes?<br />
  64. 64. Solder Paste…<br />They make solder paste and other electronic assembly materials.<br />Very boring stuff.<br />What can you learn from Indium?<br />
  65. 65. It doesn’t matter how obscure your product or service is. As long as you fill a need in the marketplace, you have customers.<br />You can use the same techniques that Indium used to attract perspective customers<br />Focus on Content. Content is King!<br />
  66. 66. # 1 Tip:<br />To get ANY business from Social Media, you need to be SOCIAL and participate!<br />
  67. 67. Socially Aware Marketing<br />We would be honored to assist you in these marketing endeavors.<br />Social Media Management and Marketing<br />SEO (Search Engine Optimization)<br />Tele-Marketing<br />Direct Mail Marketing<br /><br /><br /> (727) 692-5289<br />