Are you looking for a way to create a more vibrant workplace community for your employees, partners, and customers? SLX is an online video community platform for the enterprise. In this presentation, you can learn more about SLX and how it can help you create more powerful workplace communities. Visit www.slx.com to learn more about SLX.
Gartner recently came out with what they saw at the Top 10 Strategic Technologies for 2009. On this list was social software, which they see along with others technologies as a major transformative technology within the enterprise, namely as an impact on how organizations drive revenues and reduce costs. Undoubtedly, social software will continue to become more widely used in different business processes throughout the enterprise, and part of everyday use among employees in your organization and outside of the organization….
Online video, in particular has been an impactful technology. Nearly half of all online users have viewed video content in the last month (according to a Forrester survey in 2005, and those numbers have only increased since then). A smaller, but yet still significant portion, have also created and published video content. In fact, user-generated video content is one of the fastest types of content online today. The “perfect storm” of circumstances have come together to cause this phenomenon:The ubiquity of authoring devices- From built in webcams on your PC or Mac to compact video devices to the rise of video cameras on cell phones- the tools are out there for users to quickly and easily create content. Couple this with the pervasiveness of media formats and players– particularly Flash– video has become a part of everyday life for most people.YouTube- YouTube supplied a global publishing platform for users to take the content they were creating and publish it. The social features of YouTube have also made it more engaging to view the content.However….
….YouTube is not an a video solution for the Enterprise. Many organizations have realized this, which has brought rise to the need for a video solution that is focused on the enterprise– namely one that is secure, integrated with other enterprise applications & workflows, is affordable, easy to deploy and provides measurable & quantifiable results. Most importantly, it needs to focus on solving key, relevant challenges of the business, namely increasing sales & marketing effectiveness, improving corporate communications, improving employee collaboration, and making training and learning more efficient.
One of the biggest benefits of Social Learning eXchangeis how it helps increase sales and marketing effectiveness. It does this by allowing you to:Deliver consistent messaging- Consistent, timely messaging & training can be delivered to internal employee, channel & partner sales and by providing valuable pieces of information that they can forward along to buyers. Increasing new customer acquisition- Reduce the time to sale by creating direct lines of communication with customers to relevant, engaging content. At the same time, keep the conversation going with buyers in between calls and visits. Social Learning eXchangecan be used to answer frequently asked questions, gain consensus from stakeholders, and accelerate education with timely, differentiating messagesfor every stage of the sales cycle.Improve customer satisfaction & retention- Streamline communications with customers around product and service information, getting them the information in a more timely efficient manner. Social Learning eXchangeallows quicker response to customer issues as they come up, answering questions as they come up.
Social Learning eXchangehelps increase employee collaboration by:Drive increased productivity- Employees and partners can have access to multimedia content in a centralized location, without the need for searching for it in other locations. From the central Social Learning eXchangeportal, they can collaborate around the content, including creating content together, and speeding up review time.Enable Capturing & Sharing of Knowledge- Social Learning eXchangegives employees a platform from which they can create and publish content that they have created or someone else has created and they’d like to share with a wider audience. This makes cross-sharing of knowledge among employees more accessible and hence, likely, thus reducing time it takes for employees to get up to speed on important topics.Improve Employee Communication & Satisfaction- With Social Learning eXchange, Employees will be able to have streamlined communication with one another by sharing & collaborating on content within the community, thus obtaining a greater sense of camaraderie with peers and a higher level of satisfaction on the job.
Another area where Social Learning eXchangehas a major impact is in training & learning. Social Learning eXchangehelps you deliver more efficient training & learning by giving you the ability to:Enable Informal, Social Learning- Social Learning eXchangeprovides an easy way for Subject Matter Experts (SMEs), employees and other content authors to capture and share their knowledge in a peer-to-peer manner and then interact around that content by commenting, tagging, sharing, and interacting in other ways. By making learning less formal and more in line with the natural social interactions of individuals, learning becomes more engaging and interactive and thus more effective for your organization.Obtain a greater return on training dollars- Social Learning eXchangereduces or eliminates the need to undertake costly, face-to-face training by providing content authors the means to quickly author and deliver training content anytime, on-demand. With less travel, facility costs, time and other costs associated with delivering face-to-face training, your organization will see a greater return on training dollars spent. Increased Productivity of Learners & Experts- With a quicker means to author content that can be utilized for training purposes, Social Learning eXchangeallows course developers in the organization to focus less on pulling together and delivering content and more time on other efforts. It also allows consumers of the content to spend less time reviewing content and doing it when it makes sense for them. As a result, the productivity of the experts, as well that of the learners increases. Speed up Time to Expertise-Social Learning eXchangegives companies the means to train new employees on company policies and procedures, products and services and other job-specific skills, thus speeding up their time to becoming experts on the job. Whether it be a sales person within the organization, or a partner who is part of your extended enterprise, Social Learning eXchangemakes it easier for those invidiuals to take time out of their day to view enjoyable, engaging training.
Social Learning eXchange (SLX)
Social Learning eXchange<br />Video Community for the Enterprise<br />Sun Learning eXchangeValue Proposition <br />Gary Lombardo<br />February, 2009<br />1<br />Sun Confidential: Internal Only<br />1<br />
The World’s Leading Companies Trust Sun<br />4<br />Sun Confidential: Internal Only<br />
Leading Internet and Social Networking Companies Also Trust Sun<br />Sun Confidential: Internal Only<br />8<br />
Social Software: A Focus For the Enterprise in 2009<br />•Virtualization<br />• Cloud Computing<br />• Servers - Beyond Blade Servers<br />• Green IT<br />• Web-Oriented Architectures<br />• Enterprise Mashups<br />• Specialized Systems<br />• Social Software and Social Networking<br />• Unified Communications<br />• Business Intelligence<br />MarketTrends<br />According Gartner<br />BusinessDrivers<br />MarketTrends<br />IT Trends<br />According<br />Gartner<br />Gartner -Top 10 Strategic Technologies for 2009<br />6<br />Sun Confidential: Internal Only<br />
The Bottom-Line Impact of Social Software<br />Addressing major challenges within the enterprise. <br />August 2008, “Workforce Collaboration and Web 2.0” <br />7<br />Sun Confidential: Internal Only<br />
The Bottom-Line Impact of Social Software<br />Organizations are investing based on real, tangible returns.<br />8<br />Sun Confidential: Internal Only<br />
9<br />Online Video Has Had a Particularly Strong Impact<br />+<br />=<br />
10<br />Online Video is Emerging as an Enterprise Solution <br />Affordable<br />Integrated with other enterprise apps<br />Secure<br />Easy to deploy<br />Measurable & Quantifiable<br />Sun Confidential: Internal Only<br />
19<br />More Efficient Training & Learning<br />Enable Informal, Social Learning<br />Obtain Greater Return on Training Dollars<br />Increase Productivity of Learners & Experts<br />Speed Up Time to Expertise<br />Sun Confidential: Internal Only<br />
Dedicated Partnership Approach<br />Sun’s Services team collaborates with you to provide full support.<br />21<br />Sun Confidential: Internal Only<br />
Integrated Content Creation & Instant Publication<br />Users can upload any type of file or seamlessly create content to upload.<br />Your SLXCommunity<br />Your Company<br />Flexible content creation options<br />Upload multimedia Files<br />Simple upload of video, audio, images, documents<br />User generated content<br />Video & Audio Authoring<br />Capture video and audio via webcam<br />Seamless publication<br />Screencast capture<br />Capture screen video and audio output<br />22<br />Sun Confidential: Internal Only<br />
Powerful Social Capabilities<br />Ratings<br />User-generated rating of content<br />Tagging<br />User-assigned taxonomy applied to content<br />Commenting<br />User-based feedback on content<br />Content Sorting<br />Sort by Category, Most- Popular, <br />Viewed, Recent; By User, My Favorites<br />Content Filtering<br />Filtered recommendations based on <br />current content<br />23<br />Sun Confidential: Internal Only<br />
Robust Sharing & Privacy<br />Channel 1<br />Channels target content for a specific group of users. <br />Channel 2<br />Privacy controls determine who can access & contribute content in a channel or system-wide.<br />Channel 3<br />24<br />Sun Confidential: Internal Only<br />
Easy Mobile Access<br />SLX brings content directly to the user on the iPhone platform.<br />Streaming <br />content<br />Your Social Learning eXchangeVideo Community<br />Browser-friendly<br />Your Company<br />25<br />Sun Confidential: Internal Only<br />
Convenient Distribution of Content<br />SLX synchs existing content and pushes new content directly to iTunes<br />Your Social Learning eXchangeVideo Community<br />Your Company<br />26<br />Sun Confidential: Internal Only<br />
Software-as-a-Service Delivery Model<br />Low total cost of ownership with simple, subscription-based pricing <br />Speed to valueHassle-free implementation and user access<br />Scalability Solution grows with your business<br />Upgrades & Maintenance<br />Facilities<br />$<br />Backups & Management<br />Databases<br />Hardware<br />Software & Services<br />Software<br />ON-DEMAND<br />ON-PREMISE<br />27<br />Sun Confidential: Internal Only<br />
Case Studies<br />29<br />Sun Confidential: Internal Only<br />
Sun Professional Services: Improved Employee Productivity & Customer Satisfaction<br />Project Overview<br />Issue:<br />Sun Professional Services organization was trying to improve it’s Sun survey results through better communication, as well as increase the sharing of best practices across it’s workforce. <br /><ul><li>Designed a communications plan that included a regularly scheduled informal video piece from the VP
Designed a specific channel for the PS workforce that will target content specific to this audience that can be subscribed to
Delivered instructional videos on tools and software to enable increased content creation and sharing</li></ul>Business Benefits<br /><ul><li>Increased sharing of technical IP across the organization that will reduce customer satisfactionissues and increased productivity and performance
Improved employee survey results through increased and more engaging content</li></ul>Sun Confidential: Internal Only<br />
Sun Product Marketing: Clear Market Messaging & Faster Sales Enablement<br />Issue:<br />Product Marketing had a gap to fill between when a product was released and when formal training was available to the sales reps. Sales reps needed enough information to be able to have conversations with customers before formal training was available. <br />Project Overview<br /><ul><li>Created customized categories and channels for marketing material that users could subscribe to, so information was pushed out
Built a communication cadence around product launches that included narrated golden pitches by SMEs rather than just a presentation
Delivered instructional videos on tools and software to enable increased content creation and sharing</li></ul>Business Benefits<br /><ul><li>Sales Reps now have access to the right information, in the formats they need in order to begin positioning products to their customers quicker post launch
Improved content that now includes more engaging modalities in formats that sales reps need them, in turn sales reps are can now be more effective and efficient</li></ul>Sun Confidential: Internal Only<br />
Sun Event Planning: More Efficient Training & Learning<br />Project Overview<br />Issue:<br />Sun’s Event Planning runs a large annual engineering event (CEC), utilizing video in general session and breakout sessions. However, they never had a way to capture the video and centrally house them for future use. Thus, all the IP from those sessions was not captured. In addition, travel restrictions and budget cutbacks reduced the number of attendees by half, making the video capture and playback that much more important. <br /><ul><li>Partnered with a 3rd party company to capture all sessions at CEC, including all breakouts
Were able to upload content the same day to the Social Learning eXchangeplatform, available for those that could not attend in person
With the 2.0 capabilities of Social Learning eXchange, those that could not attend were able to rate, tag and download the content </li></ul>Business Benefits<br /><ul><li>Able to meet the needs of those that could not attend the live event, saving money on travel costs
Content from event was available for use later and was not centrally stored in one location, IP was not lost</li></ul>Sun Confidential: Internal Only<br />