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Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps and Content

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Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps and Content

Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories!

Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer!

Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories!

Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer!

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Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps and Content

  1. Open Graph Sponsored Stories Learn how-to promote Apps & Content with Sponsored Stories Jun 3rd, 2013, More: http://bit.ly/opengraph-sponsoredstories http://die.socialisten.at Michael Kamleitner, Die Socialisten
  2. Shitstormalarm.io is a free service helping social media & community managers keep an eye on their Facebook Pages. The app monitors a Facebook Page for impending flamewars and shitstorms by detecting unusual peaks of community- activity and recognizing overly negative toned comments. Community managers receive alarms via Email & SMS. http://shitstormalarm.io
  3. die.socialisten.at social network development About: Die Socialisten "Die Socialisten" is a Vienna-based social-software agency focussing on the design & implementation of apps and marketing-solutions on social web platforms like Facebook. To date, we have successfully built more than onehundred brand-pages, applications and integrations of external websites. Our clients include Red Bull, Axel Springer/Bild.de, Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3. "Die Socialisten" are Austria's first agency listed in the official "Facebook Preferred Marketing Developer"-program. http://die.socialisten.at | http://facebook.com/diesocialisten
  4. Open Graph Sponsored Stories What is the subject of these Ads? Open Graph Sponsored Stories are boosting Open Graph actions, which have been published by existing app-users. Open Graph Sponsored Stories are available for Common (“listen”, “watch”, “like”...) and Custom Actions.
  5. Open Graph Sponsored Stories What is the purpose of these Ads? Open Graph Sponsored Stories improve Newsfeed reach & visibility of these actions among friends of the app-user.
  6. Open Graph Sponsored Stories What is the purpose of these Ads? Open Graph Sponsored Stories are used best to grow an Apps userbase or promote content-rich websites integrating deeply with Open Graph.
  7. Open Graph Sponsored Stories Pre-Requirements App or Website integrated with Open Graph, signifcant no. of MAU and no. of published actions! Works with Common Actions (“watches”, “listen”...) or Custom Actions! Works with Websites, Canvas-, Tab-, Mobile Web- or native Mobile Apps!
  8. Open Graph Sponsored Stories Pre-Requirements Currently not supported in Ads Manager or Power Editor! 3rd Party-Tools: Qwaya (http://qwaya.com) - USD 39,-/Month, Pulse, adSage.Social, Glow...
  9. 1. Signup for Free Trial at Qwaya, Create Ad - “Open Graph Sponsored Story”
  10. Action Spec 2. Enter Action Spec to target your Open Graph Actions
  11. Action Spec: Targetting Open Graph Stories This Ad is based on all “scrobble”-actions, which have been published in the App Last.fm Scrobbler. {"application": "127675550671337", "action.type": "lastfm-og-scrobbler:scrobble"}
  12. Action Spec: Targetting Open Graph Stories This Ad is based on all “scrobble”- & “love”-actions, which have been published in the App Last.fm Scrobbler. Multiple Open Graph Actions are targetted by providing a JavaScript-array in “action.type”. {"application": "127675550671337", "action.type": ["lastfm-og-scrobbler:scrobble", "lastfm-og-scrobbler:love"]}
  13. Action Spec: Targetting Open Graph Stories This Ad is based on all “scrobble”-actions, which have been published on a particular Song in the App Last.fm Scrobbler. The song is identified by providing the <og:url> of the Open Graph Object in “track”. {"application": "127675550671337", "action.type": "lastfm-og-scrobbler:scrobble", "track": "https://lastfm.diesocialisten.at/tracks/16542940"}
  14. Action Spec: Targetting Open Graph Stories This Ad is based on all “scrobble”-actions, which have been published within the last 30 days in the App Last.fm Scrobbler. The timeframe is given in “time_expire” and defaults to the last 14 days. {"application": "127675550671337", "time_expire": 30, "action.type": "lastfm-og-scrobbler:scrobble"}
  15. Narrow down to fans! Exclude existing users! 3. Narrow down targetting even further by interest & by excluding existing app-users!
  16. Audience not relevant / not correct, since the actual audience is determined by the no. of friends, users who have performed the action actually are having. 4. Publish the Ad! Ignore audience-size, as its not correctly calculated by Qwaya!
  17. Display of Open Graph Sponsored Story on right- hand-side 5. And this is how Open Graph Sponsored Stories are displayed...
  18. ...and updated Newsfeed Display of Open Graph Sponsored Story in old... 5. And this is how Open Graph Sponsored Stories are displayed...
  19. Open Graph Sponsored Stories Executive Summary More Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories
  20. Open Graph Sponsorednsored Stories Executive Summary Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer! Don’t forget: Open Graph Sponsored Stories are subject to the <20% overlay-text-rule! More Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories
  21. die.socialisten.at social network development Die Socialisten Garage Social Web App-development on Facebook & beyond - News, tutorials, best practices - http://garage.socialisten.at
  22. Die Socialisten Michael Kamleitner http://fb.com/diesocialisten http://twitter.com/diesocialisten http://slideshare.net/socialisten

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