1. Last.fm Scrobbler f. Facebook http://die.socialisten.at
Open Graph Showcase - PMD Summit 2012 Michael Kamleitner, Die Socialisten

2. About: Die Socialisten
"Die Socialisten" is a Vienna-based social-software agency
focussing on the design & implementation of apps and
marketing-solutions on social web platforms like
Facebook.
To date, we have successfully built more than onehundred
brand-pages, applications and integrations of external
websites.
Our clients include Red Bull, Axel Springer/Bild.de,
Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3.
"Die Socialisten" are Austria's first agency listed in the
official "Facebook Preferred Marketing Developer"-program.
http://die.socialisten.at | http://facebook.com/diesocialisten
die.socialisten.at
social network development

3. Last.fm Scrobbler for Facebook:
The only way to connect popular music service Last.fm to
Facebook Timeline. The app frequently fetches a users Last.fm-
feed and publishes recently listened ("scrobbled") music to his/her
Facebook Timeline with Open Gaph, similar to Spotify.
http://apps.facebook.com/lastfm-og-scrobbler

4. Fact: in 2013, Last.fm still doesn’t offer native Timeline-integration for their service!

5. The Early Days
October 2011-January 2012
Developed in October 2011 (soon after f8) as a weekend-project.
First Beta signup on October 16th, 2011
More than 800 Beta users in Sandbox (each approved manually)!
Public Launch: “Scrobble”-Action approved in end of January 2012
die.socialisten.at
social network development

6. One Year later...Users!
January 2013
139.817 App-Installs total.
87.547 MAU / 62.685 WAU / 37.511 DAU
die.socialisten.at
social network development

7. One Year later...Actions!
January 2012 - January 2013
241 million action published!
= 458 apm (“actions per minute” ;)
die.socialisten.at
social network development

8. One Year later...Referrals!
January 2012 - January 2013
Distribution on News Feed, Timeline & Ticker:
Up to 1% CTR (News Feed), Avg. 0.29% = that’s some traffic!
die.socialisten.at
social network development

9. One Year later...Traffic!
January 2012 - January 2013
Traffic vs. User Growth (through Auth. Referrals + Passive Sharing)
Auth. Referrals active
die.socialisten.at
social network development

10. Last.fm Scrobbler Fan-Page
http://facebook.com/LastfmScrobbler - 42.000 Likes so far!

11. Last.fm Scrobbler Fan-Page - Highlights
Many engaging posts on Fan-Page! Polls, Artists of the Week, Last.fm-News, Misc & Fun.

12. Actions, Stories & Features
Open Graph Showcase - PMD Summit 2012

13. Personalized Music-Feed
Music you’re friends are currently listening.

14. Open Graph Action “Scrobble”...
Tracks

15. Open Graph Action “Comment”...
Sets of Music. Published with user_message.
Comment & Like on Music
& Publish to Timeline (OG)

16. Open Graph Action “Love”...
Tracks. Published with fb_explicit_sharing
Publish loved Tracks to Timeline (OG)

17. Open Graph Action “Love” & “Scrobble” are
connected with “Action Links”
Publish loved Tracks to Timeline (OG)

18. Timeline Aggreations
Most played Artists, Loved Tracks, No. of Tracks, Most Played Tracks...

19. App-to-User Notifications
For Comments & Likes.

20. Personalized Charts
Top Artists & Tracks of Friends
4. Personalized Charts

21. SCROBBLE
FAST
LOVE
MUSIC
http://die.socialisten.at
Social Software Development

22. Michael Kamleitner
Die Socialisten
Let’s connect!
michael.kamleitner@socialisten.at
http://facebook.com/diesocialisten
http://twitter.com/diesocialisten