While Kraft’s acquisition triggered a lot of angry “taste buds”, it however did not seem to hamper the loyalty of Silk and Bournville lovers. This research offers a quick overview of how the ‘Shubh Aarambh’ campaign was perceived by the Indian consumers. You can also see what flavors of Silk and Bournville were favorites of the online community, categorized by demographics of age, gender and geography. While Cadbury chocolates and advertisements still remain a hot favorite, even after the much criticized Kraft acquisition, Nestle’s ‘Break Ke baad’ TVC and the Kitkat squirrel ad gained good traction in Q4 2010. However, Lindt and Mars chocolates are becoming the most preferred gifting option in metros amongst the brand conscious youth in India. Negative sentiment for Cadbury saw its peak in Q3 2010, when a few customers complained of insects and worm holes in the chocolates. Still, a Cadbury chocolate is not just the best answer to a sugar craving, but has become a way of life for many, looking for a dessert a meal. See attached conversation report done by Social Hues on Cadbury and its competitors- Lindt, Nestle and Mars.