1. WINNING BATTLES WHILE LOSING GROUND –
ASYMMETRIC CAMPAIGNING FOR DIGITAL
LOBBYING THE EU WEEKEND –
BRUSSELS, 10-12/DECEMBER/2015

2. THOMAS
LOHNINGERSOCIALHACK.EU
@SOCIALHACK

4. WHAT THIS IS &
WHAT IT ISN’T.

5. LESSONS LEARNED
HOW TO CHANGE THE WORLD? SOMETHING!

6. LESSONS LEARNED
1.define your goal
2.play in a team
3.have a strategy & a clear ask
4.create symbols & phrases
5.give actionable items to citizens & reach politicians
6.mobilise by bursting your bubble & being funny
never risk a demonstration without a clear purpose
do more litigation
HOW TO CHANGE THE WORLD?SOMETHING!

7. #1:
data retention

8. 2006 - TODAY

9. 2009 #unibrennt
Audimax

14. WHAT IS THE
GOAL OF YOUR
DEMONSTRATION?

25. LITIGATION
WORKS!

28. #2:
ACTA

33. WHO
DEFEATED
ACTA?

34. #3:
net neutrality

42. 42

43. 43

50. Keep Fighting!

53. T-Mobile Ungarn

54. 2.11.2011 1
The Evolution of Business Models in the Internet:
Sending Party Network Pays as the basis for quality of
service (QoS) support in the Internet.
SESERV Future Internet Workshop, Athens, January 31st, 2012.
Dr. Falk von Bornstaedt, Deutsche Telekom, International Carriers Sales and Solutions
(ICSS).
nur Kunden Seite. Was mit
Anbietern?
SPNP
ETNO Proposal WCIT
(ITU Dubai Dez 12)
-> Damals Komm dagegen!

55. Situation heute
internal Max G. Röttgermann / The Sending Party Networks Pays Principle 10
Sending Party Network Pays Principle
Best EffortNSPNSP NSPNSP
Content-/
Application
Provider
Content-/ Application financed by the end
customer
Peering or Transit Interconnection
Best Effort
Flatrate
Best Effort
Transit
Best Effort
Transit
Eyeball
ISP
Eyeball
ISP
Content-/
Application
financed by the
Advertising
Industry
Provider
Client
IP Transport with
Best Effort
Current Situation Best Effort
Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.

56. Sehr klar:
2. Klassen Internet
doppelter Markt
exakt ETNO Proposal auf WCIT 1
internal Max G. Röttgermann / The Sending Party Networks Pays Principle 12
QoS Interconnection
Sending Party Network Pays Principle
Best Effort
NSPNSP NSPNSP
Content-/ Application financed by the end
customer
Peering or Transit Interconnection
Best Effort
Flatrate
Best Effort
Transit
Best Effort
Transit
Eyeball
ISP
Eyeball
ISP
Content-/
Application
financed by the
Advertising
Industry
Provider
Client
IP Transport with QoS
QoS
Transit
QoS
Transit
Content-/
Application
Provider
The Future with QoS
Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.

60. …

63. #4:
letting people know

66. MEDIA HACKS

72. #5:
final words of advise

73. CREDIBILITY HAS
MORE VALUE
THEN MONEY

74. SYMBOLIC CAPITAL ==> ECONOMIC CAPITAL
CROWDFUNDING

75. BE
INDEPENDENT
FROM
POLITICAL PARTIES &
INDIVIDUAL POLITICIANS

76. GOOD DESIGN &
SOLID WORDING
IS VERY VERY VERY
IMPORTANT

79. ALWAYS
TELL
YOUR
STORY.

80. MEASURE YOUR
SUCCESS

82. WE NEED BETTER
TOOLS !!!11ELVEN

86. …

87. ACTIVISM (
ARGUMENTS,
ENGAGEMENT
)
==> POLITICAL_INFLUENCE
WHAT IS ACTIVISM?

88. NEVER DOUBT THAT A
SMALL GROUP OF
THOUGHTFUL,
COMMITTED CITIZENS
CAN CHANGE THE
WORLD; INDEED, IT'S
THE ONLY THING THAT
EVER HAS.
Margaret Mead