Harnessing the Power ofSocial for your Business Contact details: www.socialgo.com firstname.lastname@example.org @socialgo facebook.com/socialgo
We are● UK provider of cloud-hosted community software● Over 300,000 communities created since 2008● Passionate about the power of online communities in bringing businesses and their customers together
Lets face it: people love social 83% of 70% of 51% of 18-29 year 30-49 year 50+ year olds do it olds do it olds do itSource: http://www.slideshare.net/HubSpot/social-media-is-a-lot-like-sex
And we dont need to tell you about Facebooks growth! Millions of Monthly Active UsersSource: http://www.insidefacebook.com/wp-content/uploads/2012/07/image.jpeg
But what does it mean for business?You can harness the desire to communicate for:● Creating awareness of your business● Broadcasting your message to (potentially) millions● Engaging your key influencers and turning them into evangelists and loyal, satisfied customers
Theres no denying it● Social is here to stay● People want to engage in meaningful conversations● You just need to provide the campfire
Small businesses are taking advantage of Facebook & Twitter ● Nearly half of all SMBs are using Social Media - awesome! ● Facebook is great for establishing a social presence for your business ● Twitter is great for real-time visibility and speedy customer service ● Both provide access to millions of potential customers, suppliers, partners etc.Source: http://redspotmarketing.com/how-many-businesses-are-using-facebook/
But theyre not ideal for buildingcampfires... ... and campfires drive engagement!
Limitation #1: Information decays rapidly in users activity feeds The average Facebook user has... The average Facebook user likes... 130 The average Twitter user follows... friends 102 80 pages Twitter accountsSource 1: http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/Source 2: http://www.beevolve.com/twitter-statistics/
Limitation #2: Youre at the mercy of their Terms of ServiceSource: http://www.facebook.com/Intelligent.Armour
Limitation #3: You dont own the data no email no address no contact permission
Limitation #4: Its 1-to-many or 1-to-1,but not easily many-to-many "Id prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that werent engaged." - Jared Leto
Whats the solution? A dedicated online home to start your campfire● A format that is built for many-to-many interaction● Affordable off-the-shelf technology so you can focus on the community rather than the code● 100% control of branding and design● Archivable content● Data ownership
The proof is in the pudding: Nichecommunities are on the rise http://socialmediatoday.com/christian- arno/822096/fragmented-market-rise-niche-social- networkshttp://www.marketingweek.co.uk/trends/social-networks-being-in-with-the-niche-crowd/4004590.article
1. Find your story What do you want to engage people with?
2. Define your ideal member Age Gender Profession Who will your community be built for?
Keep these sharer types in mind Altruists Hipsters Connectors Helpful Creative Relaxed Thoughtful Popular Planned Email Cutting-edge Email/FB Careerists Boomerangs Selectives Valuable Reaction Careful Intelligent Empowered Informative LinkedIn FB/Twitter EmailSource: NYT Psychology of Sharing study http://nytmarketing.whsites.net/mediakit/pos/
3. Choose your technology Forum? Chat room? Social Network? ...
4. Recruit founding members Which customers/suppliers/friends could help you get the conversation started?
5. Start creating content www.kidstartconnect.co.uk Check out the case study video for more on how KidStart built their community Think of what interests your community, and start creating!
Heres your checklist1. Find your story2. Define your ideal member3. Choose your technology4. Recruit founding members5. Start creating content
THANKS FOR JOINING!Check out the follow-up slides with practical tips & inspiration:Using Social to Grow & Engage your Customers Contact details: www.socialgo.com email@example.com @socialgo facebook.com/socialgo