Justin Mastrangelo

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Justin Mastrangelo

  1. 1. Texting is Not Dead(but the guy above may be)
  2. 2. Page 2
  3. 3. The Next 22 and ½ Minutes... How texting (or SMS) works Huge audience, huge opportunity SMS and other technologies Yeah, but… Case studies & examples Where to startPage 3
  4. 4. Huge Audience, Huge Opportunity.
  5. 5. Our Love Affair with Text MessagingPage 5
  6. 6. Pew Research Center (Sep 2011) 3 out of 4 Americans send and receive text messages 1 in 3 prefer texting over talkingPage 6
  7. 7. Active Mobile Phones in the US 99% - SMS Capable 40% - Smartphones 6% - Scanned a QR Code (comScore, June 2011)Page 7
  8. 8. SMS and SmartphonesPage 8
  9. 9. SMS and SmartphonesPage 9
  10. 10. SMS and Other TechnologiesHow they compare and work together.
  11. 11. SMS & Smartphone Apps &Page 11
  12. 12. SMS & Mobile Websites/Video &Page 12
  13. 13. SMS & QR Codes &Page 13
  14. 14. SMS & Email &Page 14
  15. 15. SMS & Social &Page 15
  16. 16. Yeah, but…
  17. 17. Yeah, but… Is this just for targeting “young” people?Page 17
  18. 18. Yeah, but… It’s only 160 characters. What can we really say?Page 18
  19. 19. Yeah, but… Who really wants to get marketing text messages?Page 19
  20. 20. Yeah, but… Won’t SMS just become filled with spam?Page 20
  21. 21. Case Studies & Examples
  22. 22. At Events: AMA, Pittsburgh ChapterPage 22
  23. 23. On the Radio: LASIK Surgery “Text LASIK to 12345 for your chance to win free LASIK surgery”Page 23
  24. 24. On TV: Chicago’s Shedd AquariumPage 24
  25. 25. On TV: Chicago’s Shedd Aquarium SMS vs. Web Entries 16% 16% SMS (FOX) URL (NBC) URL (ABC) 52% URL (CBS) 16%Page 25
  26. 26. SMS and Traditional Media Easiest call-to-action Measures the media Builds database from media Cost-effectivePage 26
  27. 27. More Ideas Capture data – email, zip code, etc. Voting & surveys Text-to-screen Text in questions Custom applications & alertsPage 27
  28. 28. Where to Start?
  29. 29. On LocationPage 29
  30. 30. Measure & Enhance Traditional MediaPage 30
  31. 31. Capitalize on Missed OpportunitiesPage 31
  32. 32. Do This -Page 32
  33. 33. At Your EventsFor your chance to win a $50 Amazon.com or iTunes gift card…Page 33
  34. 34. At Your Events …text the word FRESH followed by your email address to 77007 TO: 77007 MESSAGE: Fresh email@company.comPage 34
  35. 35. At Your Events …text the word FRESH followed by your email address to 77007More Questions?Justin@jainteractive.com@JustinPGH412.334.6835JA.TXT SMS Marketing Platformwww.jatxt.comPage 35

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