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APS 1015H: Social Entrepreneurship                        Class 10: Design Thinking – Part 2                        Wednes...
© Norm Tasevski & Assaf Weisz                    2
© Norm Tasevski & Assaf WeiszAgenda•    Unreasonable Institute•    Preparing for your Pitches•    Design Thinking – Part 2...
Your Investment Pitches…                           4
© Norm Tasevski & Assaf WeiszPitch guidelines•  Due Dates   –  Social Pitch: Midnight on Sunday, Nov 27   –  Angel Pitch: ...
© Norm Tasevski & Assaf WeiszTiming•  Arrive by 8:00!!•  We will go in order – Group 1 goes first, Group 2   goes second, ...
© Norm Tasevski & Assaf WeiszAdvice for your pitches•  Focus on the key components of the business   model, and highlight ...
© Norm Tasevski & Assaf WeiszSocial Investment Pitch…•  Overview and mission             •  Business model•  Management an...
© Norm Tasevski & Assaf WeiszAngel Investment Pitch…•  Overview and mission         •    Business model•  Management and  ...
© Norm Tasevski & Assaf WeiszPowerPoint tips                                     10
© Norm Tasevski & Assaf Weisz                   11
© Norm Tasevski & Assaf WeiszDesign Thinking- Part 2                                     12
© Norm Tasevski & Assaf Weisz   The Design Thinking Process                        Week 4   Today                         ...
Experimentation                  14
© Norm Tasevski & Assaf Weisz   “Experimentation” – Create a Prototype   Step 1:        –  Build a   storyboard        –  ...
© Norm Tasevski & Assaf Weisz   “Experimentation” – Create a Prototype   Step 2:        –  Build a    prototype!!        –...
© Norm Tasevski & Assaf Weisz   “Experimentation” – Create a Prototype   Step 3:        –  Get feedback on the           p...
Evolution            18
© Norm Tasevski & Assaf Weisz   “Evolution” – Build an Experience   Step 1:        –  Integrate feedback into new         ...
© Norm Tasevski & Assaf Weisz   “Evolution” – Build an Experience   Step 2:        –  Design a final product/           se...
Break        21
Course Summary…                  22
© Norm Tasevski & Assaf Weisz                   23
© Norm Tasevski & Assaf WeiszHow is Social Entrepreneurship Different?                           Resourcefulness Motivatio...
© Norm Tasevski & Assaf Weisz                   25
© Norm Tasevski & Assaf Weisz   What Motivates The Social/Environmental   Entrepreneur?“…it was an   epiphanal experience…...
© Norm Tasevski & Assaf Weisz
© Norm Tasevski & Assaf Weisz                   28
© Norm Tasevski & Assaf Weisz                   -Coffee                               -Personal                           ...
© Norm Tasevski & Assaf WeiszTip…•  Be a Business Model “Alchemist” – You need to go   through the business model process ...
© Norm Tasevski & Assaf WeiszCost Drivers and Revenue Sources!-???!         -???!                                         ...
© Norm Tasevski & Assaf WeiszWhere does HR Fit?                                        32
© Norm Tasevski & Assaf WeiszWhere does Marketing Fit?                                               33
© Norm Tasevski & Assaf WeiszEmbedding “Social” across the BusinessModel                                                  ...
For-Profit      Non-Profit Corporation!     Corporation!  Partnership!    Charity!          Sole    Co-OperativeProprietor...
© Norm Tasevski & Assaf WeiszFinancing Options – Over the SocialEntrepreneurship “Life Cycle”MORE EQUITY-LIKE    GRANTS	  ...
© Norm Tasevski & Assaf WeiszAligning Supply and Demand                                                                   ...
© Norm Tasevski & Assaf WeiszLessons from the Road Trips                                                 38
© Norm Tasevski & Assaf WeiszLessons from Guest Speakers                                                 39
© Norm Tasevski & Assaf Weisz                   40
© Norm Tasevski & Assaf WeiszNext Week•  Be here for 8:00am!!•  Deliverables   –  Pitches due at Midnight      Sunday   – ...
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APS1015H Class 10 - Design Thinking 2

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APS1015H Class 10 - Design Thinking 2

  1. 1. APS 1015H: Social Entrepreneurship Class 10: Design Thinking – Part 2 Wednesday, November 23, 2011Instructors:Norm Tasevski (norm@socialentrepreneurship.ca)Karim Harji (karim@socialentrepreneurship.ca) 1
  2. 2. © Norm Tasevski & Assaf Weisz 2
  3. 3. © Norm Tasevski & Assaf WeiszAgenda•  Unreasonable Institute•  Preparing for your Pitches•  Design Thinking – Part 2•  Review of the course•  Next week 3
  4. 4. Your Investment Pitches… 4
  5. 5. © Norm Tasevski & Assaf WeiszPitch guidelines•  Due Dates –  Social Pitch: Midnight on Sunday, Nov 27 –  Angel Pitch: Midnight on Sunday, Dec 4•  Format –  PowerPoint deck –  1 page Précis•  Time Allotment –  12 min presentation (strict) – will give you 5 and 2 minute warnings –  8 min Q&A•  Grading –  To be done by Norm/Karim –  Judges will inform us, but not assign your grades•  Feedback from Judges –  Norm/Karim will email our/judges feedback shortly after the class to integrate into angel investor pitch 5
  6. 6. © Norm Tasevski & Assaf WeiszTiming•  Arrive by 8:00!!•  We will go in order – Group 1 goes first, Group 2 goes second, etc•  At the end of the pitches, the judges will deliberate (for 10 minutes)•  Judges will then provide feedback to the entire class (Karim and I will provide individual group feedback) 6
  7. 7. © Norm Tasevski & Assaf WeiszAdvice for your pitches•  Focus on the key components of the business model, and highlight the key financial #s –  Can you clearly explain how your business works? How it makes money? How it generates social/environmental change?•  Comfortably stick to the time allotment –  In your practice, aim to deliver your presentation in 10-11 minutes•  Anticipate the investor questions –  If you were investing your own money into the business, what would you care to know about the business model? 7
  8. 8. © Norm Tasevski & Assaf WeiszSocial Investment Pitch…•  Overview and mission •  Business model•  Management and •  Competitive advantage Advisors •  Collaboration/•  Problem partnerships –  social issue being •  Marketing and Sales addressed •  Financial projections•  Size of the problem •  Financial requirements –  how big is the social issue•  Solution –  Here’s how it works…•  Value proposition –  Inc. social benefit 8
  9. 9. © Norm Tasevski & Assaf WeiszAngel Investment Pitch…•  Overview and mission •  Business model•  Management and •  Marketing and sales Advisors •  Financial projections•  Customer problem •  Financing requirements•  Market opportunity/size•  Solution –  Inc. social issue being addressed•  Value Proposition•  Competitive advantage•  Where the solution fits 9
  10. 10. © Norm Tasevski & Assaf WeiszPowerPoint tips 10
  11. 11. © Norm Tasevski & Assaf Weisz 11
  12. 12. © Norm Tasevski & Assaf WeiszDesign Thinking- Part 2 12
  13. 13. © Norm Tasevski & Assaf Weisz The Design Thinking Process Week 4 Today 13Source: IDEO (www.ideo.com)
  14. 14. Experimentation 14
  15. 15. © Norm Tasevski & Assaf Weisz “Experimentation” – Create a Prototype Step 1: –  Build a storyboard –  Diagram the “story” –  Tips: •  Make simple sketches! •  Create a narrative (e.g. “here’s how it works…”) •  Focus on the experience of the user/customer 15Source: IDEO (www.ideo.com)
  16. 16. © Norm Tasevski & Assaf Weisz “Experimentation” – Create a Prototype Step 2: –  Build a prototype!! –  Tips: •  Build a “good enough” prototype (both for products and services) •  Give it to others to use/ experience •  Watch people use/ experience it (don’t just talk to them about it) 16Source: IDEO (www.ideo.com)
  17. 17. © Norm Tasevski & Assaf Weisz “Experimentation” – Create a Prototype Step 3: –  Get feedback on the prototype –  Tips: •  Figure out what features you want to test •  ID the most important questions you want answered •  Figure out where and how you want it tested 17Source: IDEO (www.ideo.com)
  18. 18. Evolution 18
  19. 19. © Norm Tasevski & Assaf Weisz “Evolution” – Build an Experience Step 1: –  Integrate feedback into new prototype versions –  Tips: •  Evaluate the relevance of feedback •  Build the next “good enough” prototype •  Repeat until you have something your users/ customers are happy with 19Source: IDEO (www.ideo.com)
  20. 20. © Norm Tasevski & Assaf Weisz “Evolution” – Build an Experience Step 2: –  Design a final product/ service – Sell it!! –  Tips: •  ID the resources you need (materials, funds, time and people) •  Pitch! •  Build partnerships •  Plan next steps 20Source: IDEO (www.ideo.com)
  21. 21. Break 21
  22. 22. Course Summary… 22
  23. 23. © Norm Tasevski & Assaf Weisz 23
  24. 24. © Norm Tasevski & Assaf WeiszHow is Social Entrepreneurship Different? Resourcefulness Motivation Innovation Risk Taking 24
  25. 25. © Norm Tasevski & Assaf Weisz 25
  26. 26. © Norm Tasevski & Assaf Weisz What Motivates The Social/Environmental Entrepreneur?“…it was an epiphanal experience…” “I heard the same story again and again. Ray Anderson, Interface Carpets Someone had experienced an intense kind of pain that branded them in some way. They said, ‘I had’ to do this. There was nothing else I could do.” Jody Jensen, Ashoka “I was teaching in one of the universities while the country was suffering from a severe famine. People were dying of hunger, and I felt very helpless. As an economist, I had no tool in my toolbox to fix that “…that made a real impression on kind of situation.” me…”Mohammed Yunus, Grameen Bank Jeff Skoll, eBay, Skoll Foundation, etc.
  27. 27. © Norm Tasevski & Assaf Weisz
  28. 28. © Norm Tasevski & Assaf Weisz 28
  29. 29. © Norm Tasevski & Assaf Weisz -Coffee -Personal ing roasting/brew (Baristas) -Processing t -Online, prin -Coffee orders ads -Food-Farmers e -Adults that -Merchandis to-Suppliers want a place relax, work quietly, meet s friends, etc -Locations -Coffee shop -Coffee makin g -Kiosks equipment -Baristas g-Staff trainin -In-store-Asset Purchasesacquisition -Marketing 29
  30. 30. © Norm Tasevski & Assaf WeiszTip…•  Be a Business Model “Alchemist” – You need to go through the business model process many times in order to figure out which model best fits 30
  31. 31. © Norm Tasevski & Assaf WeiszCost Drivers and Revenue Sources!-???! -???! 31
  32. 32. © Norm Tasevski & Assaf WeiszWhere does HR Fit? 32
  33. 33. © Norm Tasevski & Assaf WeiszWhere does Marketing Fit? 33
  34. 34. © Norm Tasevski & Assaf WeiszEmbedding “Social” across the BusinessModel 34
  35. 35. For-Profit Non-Profit Corporation! Corporation! Partnership! Charity! Sole Co-OperativeProprietorship! Corporation! 35
  36. 36. © Norm Tasevski & Assaf WeiszFinancing Options – Over the SocialEntrepreneurship “Life Cycle”MORE EQUITY-LIKE GRANTS   SOCIAL  VENTURE  CAPITAL  FUNDS   ANGEL  INVESTMENT   VENTURE  CAPITAL   PROGRAM-­‐RELATED  INVESTMENT/RECOVERABLE  GRANTS   FORGIVABLE  LOANS   SOCIALLY  RESPONSIBLE  INVESTMENT  FUNDS   BELOW-­‐MARKET  DEBT   MARKET-­‐RATE  DEBT  MORE DEBT-LIKE IDEA DEVELOPMENT PROOF OF CONCEPT START-UP SCALE REPLICATION EXIT 36 Source: Alex Nicholls and Cathy Pharoah (2008) “The Landscape of Social Investment”, http://www.sbs.ox.ac.uk/centres/skoll/research/Pages/landscapeofsocialinvestment.aspx
  37. 37. © Norm Tasevski & Assaf WeiszAligning Supply and Demand 37 Source: Alex Nicholls and Cathy Pharoah (2008) “The Landscape of Social Investment”, http://www.sbs.ox.ac.uk/centres/skoll/research/Pages/landscapeofsocialinvestment.aspx
  38. 38. © Norm Tasevski & Assaf WeiszLessons from the Road Trips 38
  39. 39. © Norm Tasevski & Assaf WeiszLessons from Guest Speakers 39
  40. 40. © Norm Tasevski & Assaf Weisz 40
  41. 41. © Norm Tasevski & Assaf WeiszNext Week•  Be here for 8:00am!!•  Deliverables –  Pitches due at Midnight Sunday –  1 page Précis by Midnight Sunday 41

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