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Taming the Butterfly is a week-long ARG designed to engage diverse corners of an Indiana community in improving their digital fluencies. We use a narrative involving a time traveler from 2036, reaching back to citizens today to fix her world. Small groups are assigned and rewarded for meaningful online activity, including the successful completion of daily puzzles, as they develop a plan to shape the future. A series of half-hour workshops entice digital novices into the game.