Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant content, and other big topics in content marketing.

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CONTENT MARKETING
SUMMIT 2013
RECAP

2. Content Marketing Summit 2013
took place in NYC on April 17, 2013.

3. Over 200 social media experts gathered at
Elebash Recital Hall to talk about
THE POWER OF CONTENT.

4. Networking was fueled by
THE POWER OF BAGELS AND MUFFINS!

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The biggest topics discussed at
CMS13 were:
ENGAGEMENT
CONTENT PRODUCTION
AUTHENTICITY
CONTEXT-DRIVEN CONTENT
LISTENING

6. Stacie Bright from Unilever highlighted the
difficulty in capturing audience attention…

7. …and noted that “Content, in order to connect,
has to be really POWERFUL.”

8. What makes content POWERFUL?

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According to HubSpot’s Steve
Haase,
it all comes down to
personalization and
context.

10. Credit: Steffanie Christofore
In a presentation titled How to Personalize Your
Content to Deliver Delight, Steve said that
“Context should be driving all your content.”

11. So don’t let your audience down.

12. Give them content they want to consume!

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But how do you know
what content your
audience even wants?

14. Credit: Patrick Gruban
Ninan Chacko, CEO of PR Newswire, said that
“adding the customer’s voice into content starts
with LISTENING.”

15. Credit: Patrick Gruban
He also highlighted the need for authenticity:

16. Credit: Patrick GrubanCredit: VFS Digital Design
“Marketing isn’t rocket
science. It’s about being
true and genuine,” said
Ninan.

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Powerful, personalized content
driven by listening and authenticity
is the way to go. Got it. Great!
But how do you
do it?

18. Credit: Patrick Gruban
Scott Linabarger from Cleveland Clinic encouraged brands to
follow their own path when it comes to content marketing.

19. He added that you can post as many times
a day as you want…

20. …so long as your content is relevant.
(This photo? Totally irrelevant.)

21. Eric Webb from McGladrey said that driving
content development to the next level takes
a better production process.

22. And that anyone can produce better content,
no matter the resources.

23. In a final panel discussion, Ninan said that too many
brands get excited to create content, get on the bike,
pedal hard, and stop a couple months later.

24. Keep pedaling! Content marketing takes time!

25. That’s all, marketers!
Want to share the most relevant content with
your audience? Sign up for a free account at
www.SocialEddy.com.

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