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Social Data Week NY & SF: Welcome To The Social Economy - Rob Bailey, CEO, DataSift


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Social data is energy that now powers the economy, changing the way people and companies make decisions and communicate. While more than 70% of companies use social technologies, less than 5% are turning social and big data into business impact. In Rob Bailey's sessions at Social Data Week San Francisco and New York, he will profile the dramatic impact of social on business transformation and share case studies from industry leaders who are building next generation social powered solutions to capture new customers and market share.

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Social Data Week NY & SF: Welcome To The Social Economy - Rob Bailey, CEO, DataSift

  1. 1. Powering The Social Economy Rob Bailey CEO @RMB Tuesday, September 24, 13
  2. 2. “Social applications are mostly toys for brands. Where is the ROI?” Tuesday, September 24, 13
  3. 3. 1+ Billion Active Users $100 Billion Valuation Tuesday, September 24, 13
  4. 4. The Long Tail: Tuesday, September 24, 13
  5. 5. Data being shared is exploding 9x growth in shared content in 5 years 2005 2007 2009 2011 2013E 2015E 2 4 6 8 DataShared(Zetabytes) 3.2B Facebook Likes 500M Tweets 100M Instagram Photos 250M Tumblr Posts 200M Bitly Clicks 70M+ Blogs, Forums Source: Mary Meeker, KPCB, 2013 Tuesday, September 24, 13
  6. 6. Creating a world of data outside your enterprise Tuesday, September 24, 13
  7. 7. First Phase - Figure out what is happening Track brand keywords Engage and build advocacy Report on social metrics Tuesday, September 24, 13
  8. 8. $1.3 Potential economic gain for top 20% of industries Source: McKinsey, Companies report substantial benefits today from social Companies struggle to extract value Trillion 3% Tuesday, September 24, 13
  9. 9. Social has potential across the business R&D Product Development Operations Supply /Demand Forecast Marketing Market Research Marketing Communications Service & Support Customer Care Sales & Marketing Demand Generation Sales Social Commerce Human Resources Recruiting Talent Source: McKinsey, Tuesday, September 24, 13
  10. 10. Capturing value requires a deeper dive into the data. Social Data + Big Data Tuesday, September 24, 13
  11. 11. Social data is rich and complex User Content Location Reply Device Application Links Mentions Date/Time/Timezone Anatomy of a Tweet : Tuesday, September 24, 13
  12. 12. Fueling an analytics revolution From transactions inside to interactions outside customers purchases interests opinions engagement Tuesday, September 24, 13
  13. 13. Social data is transforming business Early Social Social Today Social Monitoring Command Centers Marketing Teams Activity Spikes Social Data Business Decisions Whole Company Every Team Influencers & Audiences Social + Business Data isolated connected Tuesday, September 24, 13
  14. 14. Social Economy value chain Is emerging publishers BI/analytics appssocial apps DIY enterprise apps customer service news monitoring email marketing influencer modeling market research demand planning social data platform layer Tuesday, September 24, 13
  15. 15. We power social economy apps Demand Generation Business Intelligence Data Visualization Advertisement Analytics Broadcast Media Data Science, Analytics Data Visualization Social Media Marketing Analytics Data Visualization Social Media Analytics Marketing Customer Service Analytics, Business Intelligence Data Visualization Analytics Analytics, Lead Generation Social Media Tuesday, September 24, 13
  16. 16. Analyze social campaigns • Viral Dove campaign became most watched ad ever • Know reach, engagement, working strategies USA Facebook Mobile 37% of Traffic! USA Facebook Web! USA Direct Traffic! USA ! USA Twitter! UK BR! CA! GR! NL! Tuesday, September 24, 13
  17. 17. SecondSync dials in advertising • Analyzed social activity during BBC’s Africa • Revealed high interest in giraffes fighting • Refocused advertising around giraffe footage to drive audience Tuesday, September 24, 13
  18. 18. Bloomberg trades on social velocity Tuesday, September 24, 13
  19. 19. Social Demand PlanningPlayer popularity drives demand planning Tuesday, September 24, 13
  20. 20. Proactive customer care • Uses Conversocial for customer service + support • Uses proactive search to suggest sales / provide style advice • Turning service into proactive customer care Tuesday, September 24, 13
  21. 21. The Social economy is just getting started Tuesday, September 24, 13
  22. 22. Social Data Is Competitive Advantage Massive Market Opportunity Delivering ROI In Every Department Transforming Businesses Tuesday, September 24, 13
  23. 23. Powering the social economy Thank You! Rob Bailey @RMB Tuesday, September 24, 13