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SocialCops at #ZeeMELT 2016


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Why traditional business intelligence and data analytics just don't work in India, and how data intelligence can overcome this challenge to drive really important decisions.

Published in: Data & Analytics

SocialCops at #ZeeMELT 2016

  1. 1. Big Data Big Decisions Can Drive Christine Garcia, Growth and Content How
  2. 2. Big Data is more than a buzzword. 90% of the world’s data was created in the last 2 years. We create 2.5 x 1018 bytes of data per day.
  3. 3. 77,610 hours of video on Netflix 4,310 unique visitors on Amazon 347,222 tweets sent 694 Uber rides taken Every minute…
  4. 4. Big data works differently in India. 29% 85%Internet users in India Internet users in the US
  5. 5. Data Intelligence Using all possible data for decisions
  6. 6. Data Intelligence Using all possible data for decisions Collecting high-quality data under the toughest conditions 600+ data sources from 30+ countries, all matched and merged Intelligent data cleaning with entity recognition, geocoding, etc. Visualizations to make a decision obvious in seconds
  7. 7. Finance Guide ATM and bank locations through an Economic Well-Being Index
  8. 8. Retail Find the consumers who can afford your product
  9. 9. Retail Find the consumers who are most likely to buy your product
  10. 10. Retail Use POI (point of interest) data to target advertising and retail locations most effectively
  11. 11. Philanthropic Use data intelligence to improve quality of investments
  12. 12. Journalism Use data to drive better stories
  13. 13. Journalism Use data to drive better stories
  14. 14. Governance Analyze the effectiveness of a scheme or policy
  15. 15. Governance Track schemes eligibility at the household level
  16. 16. Governance Track progress on important schemes and projects through real-time data from the field