Good afternoon, first I want to thank my friend Debra Marlow for inviting me to be here today and for her tremendous support of my new business, Social Butterfly RVA –How many of you have a Facebook account? How many have joined the South Chesterfield Rotary Facebook Group.How many of you use LinkedIn?Today I am going to talk a little bit about how to use these two online Social Media Platforms to do what everyone in business wants to do… Win Friends and Influence People.To do this, I am going to turn to the master – Mr. Dale Carnegie – and look at how we can apply his six principles of getting people to like you through Social media.
In the beginning, Dale Carnegie taught people how to be effective public speakers. How to think on their feet and express their ideas with clarity, more effectiveness and more poise – in an interview or in front of a large group. Eventually he realized that as much as people needed training in public speaking, they needed to learn how to get along with other people.
After 15 years of experimenting with rules for dealing with people, he published this book. Now 76 years later, “How to Win Friends and Influence People.” is still helping managers, sales people, and other business men and women revolutionize their lives. The simple principles that he sets forth in this book are solid advice – in fact, some say “magical advice” for getting other people to do what you want them to do. And further more – when applied correctly these they even WANT to do things your way. In 1936, most business took place face to face. In sales meetings, staff meetings, one-on-one meetings. Over the years how meetings are held have changed. Now we have conference calls, and video chats, and email exchanges and Linkedin discussions, but I would like to spend just a few minutes today applying the principles that Dale Carnegie has been teaching us for years to the new Social Media.
Now instead of having face to face meetings, we have the opportunity to connect with people in several ways – both on and off line.Don’t worry – in the interest of time, we are just going to focus on two of these – LinkedIn and Facebook.
First, let’s look at what I mean by Social Media.There is Facebook – This is by far the most popular and easily accessible Social media website used by businesses. On Facebook you can easily build a business page and people can “like” your page or become a “fan” of your cause. In Richmond, Facebook is used by over 300,000 people over age 30. Some organizations have Facebook Groups – including the South Richmond Rotary. On average, people spend about 23 minutes on Facebook every day. Slightly over half (57%) of Facebook users are women, and 46% are over the age of 45.For professionals there is LinkedIn – Most people use Linkedin to build their professional networks. In the Richmond area there are 270,000 people connected on Linkedin. 50% of LinkedIn users have at least a bachelors degree. Linkedin is gaining popularity among professionals as networking and job hunting service/site. You can follow businesses that you are interested in on LinkedIn, review work experience of a prospective employee or consultant and even read recommendations from people who have done work with someone you are interested in. There is also Twitter – The average visit to Twitter lasts 14 minutes and most people tweet more than once a day. You are limited to 120 characters in what you say, so for a lot of us, it is not the best way to communicate, and it is certainly not the best way to motivate a potential client.
Facebook is a great way to profile your business and to engage customers and clients in meaningful dialogue. It is also a great way to meet criticism and negativism head on and set things straight BEFORE you have lost a customer or client.
There are currently a little over 2 Million World Wide businesses using LinkedIN57% of Linked In users are male 67% are between 25 and 54 years old and 43% of all users live in the USEntrepreneurs and Sales people are the majority of Linkedin Users.
So now that we have a basic understanding of these two Social Media Platforms, how can we use them to apply the six principles of winning friends?
How to win friends & influence
How to Win Friends & Influence... A “DALE CARNEGIE GUIDE” TO SOCIAL MEDIA
DaleCarnegie’sfirstclasses:Learn to SpeakEffectively.Prepare forLeadership.
Then he realizedwhat people reallyneeded:Fundamental Techniquesfor Handling People.Six Ways to Make PeopleLike You.How to Win People toYour Way of Thinking.Be a Leader: How toChange People WithoutGiving Offense orArousing Resentment. Published in 1936 to provide a guide to dealing with “life’s situations.”
Everything Old is New Again THINGS HAVEN’T CHANGED THAT MUCH AND WE STILL NEED TO “WIN FRIENDS AND INFLUENCE PEOPLE.” THROUGH
How to Win Friends & Influence People Online Personal Facebook Page Connect with family & friends. Share photos/videos. Instant messaging, personalized messages and notes to groups. Customizable privacy settings and ability to group people for targeted posting. Gain insights into friends likes & interests Can be used for networking or staying in touch with former colleagues – leverage personal connections for professional gain.
Winning Friends through FacebookBusiness Facebook Page 303,000 users in Richmond area over age 30. Customizable landing page, url and wall view Can be used to gain insights about colleagues, clients and prospects. Ability to “get to know” clients/customers. Great for encouraging clients/customers to take part in meaningful dialogue. Affordable advertising opportunities to increase visibility in the community and with your clients/customers. Ability to anchor headline post and highlight milestones. Ability to share multi-media posts (pictures, videos, links) for increased engagement and “click-through” rates.
How to Win Friends & Influence People with LinkedIn Linkedin 271,291 users in the Richmond area. Can be used as personal or company profile. Networking, job hunting or promoting your company. Post resume, highlight skills, professional accomplishments and recommendations. Join groups for increased networking opportunities and discussion.
Six Ways to Make People Like YouDale Carnegie Through Social Media1. Become genuinely Check your Facebook/LinkedIn pages daily. interested in Spend the time to read your other people. fans’/friends’ profiles. Notice likes and fan pages – if you see common threads amongst your fans – follow those pages yourself.. Read and follow their posts- respond when appropriate. Look for connections within your contacts.
Six Ways to Make People Like YouDale Carnegie Through Social Media Make sure that your profile picture and2. Smile. all public photo albums are appropriate – SMILE. Your post can convey a smile, frown, anger, etc. Smile in your writing, also. Post updates that will make others smile – they will want to share these posts and the smile is passed on – as is your business page.
Six Ways to Make People Like YouDale Carnegie Through Social Media Facebook/LinkedIn =Picture3. Remember people’s Directories. Study the pictures to help you learn names. names. The more you know about someone, the easier it is to remember their name. Connect with new clients/colleagues immediately – put a face to a name. Look up people online prior to a meeting.
Six Ways to Make People Like YouDale Carnegie Through Social Media Check Social Media daily.4. Be a good listener. Pay attention to what your fans/friends are posting and respond. Engage in the conversation – be an active listener in your writing. Contact someone through private messaging.
Six Ways to Make People Like YouDale Carnegie Through Social Media Look at your connects fan pages and5. Talk in terms of other businesses that they are following/like. person’s interests. Use the internet to learn about your colleagues interests so that you can ask good questions. Follow up, check in, check on events that are happening.
Six Ways to Make People Like YouDale Carnegie Through Social Media Write a professional recommendation on6. Make the other person LinkedIn. feel important – do it Follow LinkedIn updates and respond to success, job change, awards, etc. sincerely. Be aware of milestones that occur on business pages that you are connected to and respond. Publicly thank someone for exceptional service through Facebook or highlight a business that has served you well.
A Few Final Thoughts Be sure that your profiles are complete and up-to-date. Set aside an amount of time to devote to social media – then stop. Let Social Media work for you… don’t spend all your time working it. Don’t be afraid of negative comments on your business profile. Negative comments are always out there – now you can respond to them. If you have questions or need help call me.